RFID Tag Provider Confidex Lands EUR 5m

Specialty RFID tag manufacturer Confidex today announced its first round of institutional funding in the form of €5 million. Lead investor Logispring, a Swiss venture capital firm focused on opportunities in industrial processes, logistics, and manufacturing, was joined by Finland’s Aura Capital.

RFID and the Retail Experience

At the National Retail Federation trade show, several companies showed off RFID solutions that focus on supply-chain efficiencies, but those that focused on the customer experience created real buzz.