Learning From Prada

By Admin

The Italian clothier has put RFID tags on every item in its New York Epicenter store. This is more than just a clever marketing ploy.

June 24, 2002 - On the northwest corner of Prince Street and Broadway in Manhattan's excruciatingly trendy Soho district, there's a nondescript brick building with green trim. The only sign on it is for the Guggenheim museum. The store on the ground level is not identified. That is only one of many things that make the Prada Epicenter store an unusual experiment in retailing. Inside the Soho store The store opened on Dec. 15, 2001, an...

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