- Helping Companies Select the Right RFID Technology
RFID Journal's goal for 2010 is to do even more to help potential users of the technology to identify the systems that best meet their needs, and to choose the right hardware, software and service providers.
- Explaining the Value of the Visibility RFID Creates
If vendors don't talk about the many benefits RFID can deliver, end users will always be short-changed.
- Put RFID in Your Product, Not on It
Embedding a transponder in products—particularly consumer electronics—delivers more value with no business process change, and the incremental cost is almost insignificant.
- Understanding RFID's Role in an Enterprise
Achieving total business visibility will require a suite of technologies, but RFID will do the lion's share of the work.
- Do You Really Need to Justify Your RFID Investment?
Maybe not—if you think of the technology as infrastructure that can deliver many benefits, then calculating the ROI on any one application becomes less critical.
- Don't Forget the People Factor
Several presenters at RFID Journal LIVE! Europe 2009 made it clear that if you don't train people to use a new RFID system, you won't achieve the full benefits the technology was designed to deliver.
- Large Technology Companies Need to Balance Short- and Long-Term Imperatives
Cutting RFID marketing budgets now might boost the bottom line in a difficult economy, but it could also derail future business opportunities.
- RFID Is Not a Dirty Word
Salespeople who avoid talking about RFID are hurting themselves now—and the industry in the long term.
- Selling RFID Short
Many vendors spend too much time touting the advantages of their technology over another, and not enough time promoting the benefits of RFID.
- Putting Some Science Behind RFID
Rather than asking end users to believe the technology will deliver value, the RFID industry needs to provide data enabling them to quantify the benefits.
- RFID Read Reliability Is Not an Issue
RFID is far more accurate than existing systems, yet some people continue to insist they can't adopt the technology until it is 100 percent reliable.
- RFID in the Middle East
The region is beginning to embrace RFID as a means of improving efficiencies in many industries—but more education is needed.
- Wireless Sensors Monitor Mobile Machines
Wireless sensors can help companies monitor mobile equipment and environments too large to be outfitted with wired sensors.
- RFID Is Getting Better All the Time
Presenting the third annual RFID Journal Awards.
- Best Practices in RFID
The three end-user companies that won our 2009 RFID Journal Awards are quite different, yet all had similar strategies leading to their success.