How to Create an RFID Privacy Plan

By Bob Violino

Kill the tag. Zero it out. Encrypt the data. There are many ways to protect consumer privacy. But at this early stage, how do you do it in a way that reassures customers and doesn't limit the benefits of RFID?

May 26, 2003 - There are some technologies that consumers have an almost instinctive negative reaction to. Genetically engineered food may be sound science and good policy if done right, but most people feel that there's great potential for scary unintended consequences. RFID may not provoke quite as strong a reaction as "Frankenfood," but the concept of putting tracking devices in products does raise privacy concerns among many consumers. ...

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