How to Bring Sustainability to the Retail Market with RFID

By Claire Swedberg

Brands and retailers alike are targeting IoT technologies like RFID to solve the dual challenge of making shopping more convenient for consumers while reducing the environmental impact of their operations.

Among the many impacts the COVID-19 pandemic has had on the retail industry, one has involved sustainability, and it results in multifold, seemingly contradictory challenges. While consumers are more aware than ever of the need for sustainable products and packaging, omnichannel sales have evolved in the meantime, with frequent returns and last-mile deliveries directly to consumers—trends that are increasing both energy use and waste. These conflic...

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