Mark Roberti has reported on business and technology since 1985. His work has appeared in Business 2.0, Fortune, The Wall Street Journal, International Herald Tribune, The New York Times and many other publications. Prior to launching RFID Journal he was senior writer at the Industry Standard. He has also served as managing editor of InformationWeek. More than 100,000 people around the world visit the RFID Journal Web site each month, and the Journal‘s executive conference, RFID Journal LIVE!, has become the world’s the most important gathering of RFID vendors and end users. Roberti is widely regarded as the industry’s thought leader.