- RFID Needs to Be Part of the Building
By Mark Roberti
Radio frequency identification has been advancing in leaps and bounds for the past few years, except when it comes to becoming part of a company's physical infrastructure.
- Apple Unshackles the iPhone's NFC Reader
By Mark Roberti
The new XS, XS Max and XR models support the reading of Near Field Communication tags without users having to first open an application.
- Change Is Hard
By Mark Roberti
That's one key reason companies have not taken advantage of RFID technology to nearly the extent possible.
- For Some Retailers, the Strategy Is Clear—But Can They Execute?
By Mark Roberti
Making shopping in stores as easy as shopping online sounds great, but delivering the experience to customers is a lot more difficult than journalists may think.
- Learning from Target
By Mark Roberti
The retailer, which has embraced RFID as a core of its omnichannel strategy, is setting traffic and sales records, while laggards struggle to develop a coherent strategy for retailing in the 21st century.
- RFID Brand and Product Awareness Remains Low
By Mark Roberti
A survey of RFID Journal's readership found that Zebra Technologies, Impinj and Avery Dennison are the top three brands in the RFID industry, but awareness of what the leading companies sell remains low, particularly among end users.
- Retail Digital Transformation Guide
By Mark Roberti
RFID Journal's new white paper explains what digital transformation means for retailers and how to do it right.
- RFID By Any Other Name
By Mark Roberti
Some RFID solution providers don’t want to use the term “radio frequency identification” because it has gotten a bad rap, but that’s a self-limiting strategy.
- Digital Transformation Must Be Wholistic
By Mark Roberti
Companies that apply digital technologies to parts of their business are creating new silos that will limit their competitiveness.
- To Win Business, RFID Companies Need to Narrowcast
By Mark Roberti
The key to success for RFID marketing is to focus on those actively seeking to invest in RFID solutions.
- Tracking Asylum Seekers via RFID
By Mark Roberti
RFID-enabled wristbands could make it a lot easier to track refugees, asylum seekers and those entering a country illegally and waiting to be deported.
- Inventory Accuracy Without RFID?
By Mark Roberti
Some software providers are promising to improve retailers' inventory accuracy. Here's why algorithms alone won't work.
- Airline Industry Embraces RFID Baggage Tracking
By Mark Roberti
The IATA's board voted at its general meeting to develop a standard within one year for using RFID to track luggage. The industry body aims to start rolling the technology out globally in 2020.
- Are High-Paid U.S. CEOs Risk-Averse?
By Mark Roberti
Some executives are now paid so much that they might not be willing to make the changes needed for companies to survive in the long term.
- The Image of the IoT vs. RFID
By Mark Roberti
Many people see Internet of Things technologies in a positive light, despite problems, but do not view RFID the same way. The question is: Why?
