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Editor's Note

  • Who's to Blame for the Relatively Slow Pace of RFID Adoption?

    By Mark Roberti

    Some say it is the end users who are too cautious about investing, but it may be solution providers unwilling to invest in marketing their products.

  • About the RFID Journal Awards

    By Mark Roberti

    Here's how we judge the best new product each year.

  • Where Is the RFID Ecosystem?

    By Mark Roberti

    Silicon Valley has been the birth place of so many high-technology startups because it has a lot of critical elements that the RFID industry simply lacks.

  • Forbes Says It's Time for RFID in Retail

    By Mark Roberti

    The business publication says the fact that customers want products delivered at any time and to any location means retailers need to use radio frequency identification.

  • Europe Leads the Way for RFID

    By Mark Roberti

    European retailers, manufacturers and other companies have embraced radio frequency identification, and the vast productivity improvements that the technology brings, at a faster pace than businesses in any other region.

  • 100 Million Reasons Why Retailers Should Use RFID

    By Mark Roberti

    Within only a single week, employees at 2,300 stores counted more than 100 million items using SML's Clarity software.

  • The Cost of a Recall

    By Mark Roberti

    Few companies factor into their ROI calculations what RFID could save them during a recall. Perhaps they should.

  • RFID Needs to Be Part of the Building

    By Mark Roberti

    Radio frequency identification has been advancing in leaps and bounds for the past few years, except when it comes to becoming part of a company's physical infrastructure.

  • Apple Unshackles the iPhone's NFC Reader

    By Mark Roberti

    The new XS, XS Max and XR models support the reading of Near Field Communication tags without users having to first open an application.

  • Change Is Hard

    By Mark Roberti

    That's one key reason companies have not taken advantage of RFID technology to nearly the extent possible.

  • For Some Retailers, the Strategy Is Clear—But Can They Execute?

    By Mark Roberti

    Making shopping in stores as easy as shopping online sounds great, but delivering the experience to customers is a lot more difficult than journalists may think.

  • Learning from Target

    By Mark Roberti

    The retailer, which has embraced RFID as a core of its omnichannel strategy, is setting traffic and sales records, while laggards struggle to develop a coherent strategy for retailing in the 21st century.

  • RFID Brand and Product Awareness Remains Low

    By Mark Roberti

    A survey of RFID Journal's readership found that Zebra Technologies, Impinj and Avery Dennison are the top three brands in the RFID industry, but awareness of what the leading companies sell remains low, particularly among end users.

  • Retail Digital Transformation Guide

    By Mark Roberti

    RFID Journal's new white paper explains what digital transformation means for retailers and how to do it right.

  • RFID By Any Other Name

    By Mark Roberti

    Some RFID solution providers don’t want to use the term “radio frequency identification” because it has gotten a bad rap, but that’s a self-limiting strategy.

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