Digital Shopping In-Store Offers Physical Distancing

By Claire Swedberg

An RFID- and barcode-based solution from Mieloo & Alexander allows German fashion retailer Bonprix to display a single garment for each style, while shoppers can request specific sizes and colors to try on or purchase, bypassing the process of searching through racks of clothes.

Last year, German fashion company Bonprix opened a digital experience store as part of its Fashion Connect Store concept, leveraging RFID and barcode scanning to make shopping easier and more seamless for customers. Instead of displaying racks of garments through which shoppers must sort, the retailer keeps only one of each item on display, and shoppers can use an app to select the size they wish to buy or try. With this model, the sales staff can de...

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