iTAG Portugal Takes RFID Solutions from Brazil to Europe

Jan 25, 2022Ed. Note: This article was previously posted at  IoP Journal.

iTAG Etiquetas Inteligentes, one of the largest radio frequency identification (RFID) solution suppliers in Latin America, started the process of internationalizing its business with RFID in the middle of the last decade, by opening branches in Latin American countries, as well as in Asia. Now, iTAG has launched a new branch to provide its RFID expertise to customers in the European Union.

Through a partnership with Portuguese business technologies consulting firm  Cucabytech, iTAG opened iTAG Portugal, an RFID business solutions company, to serve Brazilian customers operating in the European Union, in addition to native companies from the EU. Pedro Cid Ferreira, Cucabytech's CEO, says the partnership with iTAG will initially reach the markets of Portugal and Spain.

"The world's largest retail group is located in Spain, a few kilometers from Cucabytech's facilities, located in the city of Porto, in the north of Portugal," Ferreira told IoP Journal. He says RFID will be the engine for the evolution of European Union companies to the World 4.0. "There are many opportunities for financing RFID business projects in Portugal and other European countries," he states, "with investments from the European Union itself."

According to Cucabytech surveys, some of the Portugal 2020 programs, as well as the future support framework—Portugal 2030—will allow companies and entities in that country to obtain financing and tax incentives for different alternatives. These will include the human resources recruitment of highly qualified personnel, as well as production processes, management, research and development, digital transformation, sustainability and internationalization, among others.

For Rafael de Almeida, an executive at iTAG who is carrying out the first contacts between iTAG Portugal and Cucabytech, business opportunities in the Old World are on the rise. "Entrepreneurs in Portugal are also looking to increase the accuracy of their RFID business," he explains, "and are at a time of great investment and growth potential, with greater demand for business solutions based on radiofrequency identification technologies."

Almeida says he is preparing a team of specialists and technicians to meet a demand well above average, which he expects to see during the coming months. "Here, it looks like Brás in its heyday," he states. "We are seeing many companies interested in investing and with the resources to do so." You can watch the full interview, in Portuguese with English subtitles,  here.