Monitoring attendees can help conference organizers plan and deliver better shows, and provide exhibitors with more qualified sales leads.
Horticultural firms achieve benefits from tracking returnable transport items, while nurseries, governments and researchers develop business cases for monitoring individual plants.
RFID can help manufacturers of surgical implants, instruments and other items meet a new FDA mandate, improve internal operations and boost customer satisfaction.
Leveraging an RFID infrastructure can improve productivity and enhance worker safety.
Data Matrix bar codes will be used to identify prescription drugs, to thwart counterfeiting in the pharmaceutical supply chain.
Companies are turning to RFID to engage consumers via social media and interactive ads and promotions.
Increasingly, contractors are using RFID to improve safety and security on job sites. But interest lags when it comes to tagging supplies for authentication, though counterfeiting is an industrywide problem.
The technology is slowly gaining traction as a way to identify cattle, deer and other livestock for disease management and prevention. But without government mandates, it will likely take other business benefits to spur adoption.
Oil and gas companies are adopting radio frequency identification technology to better manage assets and inventory, improve drilling and maintenance operations, and protect workers in dangerous environments. But industry experts say they're missing out on a powerful application.
Manufacturing benefits drive adoption, and down the road, supply-chain standards could accelerate the ride.