Editor’s Notes

The Privacy Nightmare

Only an aggressive PR campaign and an enforceable code of ethics will get people to accept self-regulate of RFID tracking of consumer products.

The U.K. Chips In

The British government is spending EUR9 million on eight RFID field tests, which may give UK companies a competitive advantage.

Prepare for the Future

If low-cost RFID is going to disrupt the market for this technology, then now is the time for establish players to develop a strategy for the change that's on the horizon.