Carnival 4.0 Enters the Sambadrome

By Edson Perin

Expanding the experience of connected revelers is among the goals of the Rosas de Ouro samba school and GS1 Brasil, which have partnered for an unprecedented high-tech project.

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Much has been said about Industry 4.0 for a long time, especially in Brazil, one of the pioneers of this innovation, even before it received that name. Then there was Commerce 4.0, and then Services 4.0. But Carnival 4.0? This could be a big news in the world. The launch platform will be the Anhembi Sambadrome, and people can be sure of one thing: from now on, Carnival events will no longer be like those of the past. Technology will provide a good sa...

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