Automakers Seek Fast ROI From RFID

By Elizabeth Wasserman

The global economic crisis is driving the automotive industry to adopt RFID to cut costs and improve efficiencies in the manufacture and distribution of cars—and to embrace standards to provide visibility in the global supply chain.

In June 2009, the world watched as General Motors (GM) filed for bankruptcy protection and took steps to become a leaner company—closing facilities and cutting jobs. Behind the scene, the Detroit-based auto giant also participated in a weeklong RFID pilot that tracked shipments of headliners—the foam-backed fabric adhered to the interior roof of automobiles—from the supplier to a GM assembly plant. An automotive industry standards group watched...

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