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Hersheypark Uses RFID System to Let Visitors Pay Without Wallet

The park's visitors can wear wristbands containing built-in RFID tags to make purchases via a prepaid account.
By Claire Swedberg
"For us," Dengler says, "the advantages are giving convenience to the guest, so if they want to make a purchase, they won't have to go back to a locker." For instance, he notes, the park is quite large, and some visitors might not be inclined to walk all the way back to their locker to pick up a wallet that had been stored there while they were enjoying water rides.

For visitors, the technology not only makes it easier to make purchases without having to carry a wallet, but it also makes a transaction faster, since it simply requires that a person tap his or her wristband against a reader.

The park piloted the technology last year, providing it to guests but not advertising it to the public. Beginning with the spring 2012 season, the park has put up signs on its premises, promoting the system and explaining how it works. To date, Dengler says, adoption has been sluggish, though he lacks specific numbers at present. "People are using it, but they're starting slowly," he reports, adding that he expects the option to become increasingly popular as guests became more aware of how the system functions. "At this time, it's still kind of new."

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