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Purple Deck Media announces NFC system compatible with Apple products; Talkin' Things releases NFC smart packaging for iPhone, Android; Quad Industries, Agfa, Imec, TNO demo plastic 12-bit RFID tag and readout system with screen-printed circuitry; GE Healthcare, Zebra Technologies bring BLE wireless asset-tracking technology to hospitals; Versus Technology offers RTLS for BLE wayfinding.
By Rich Handley

Talkin' Things Releases NFC Smart Packaging for iPhone, Android

Talkin' Things has announced that its Smart Packaging System will take advantage of Apple's decision to let iPhone users scan Near Field Communication (NFC) tags implemented in smart products. The software update is dedicated for iPhone 7 and 7 Plus, and is expected to arrive with the release of iOS 11 this fall.

"The integration of end customers with iPhones to our Smart Packaging System is a game changer for our clients and all brand owners looking for a reliable technology," said Marcin Pilarz, Talkin' Things' CEO, in a prepared statement. "From this point, they will be able to offer smart products to additional 120 million users of iPhone 7 and 7 Plus worldwide. This is a tremendous opportunity for smart packaging and the whole IoT industry."

Talkin' Things' Smart Packaging System
The Smart Packaging System is intended for use by both iPhone and Android users. By implementing the system into packaging, the company says it has created a product communication platform that provides protection against threats related to a brand.

Smart packaging enables products to advertise themselves on a shelf and communicate with customers via the tap of a smartphone. Talkin' Things solution makes it possible to register sales without any integration with a cashier system. It creates various possibilities for brand owners to increase sales, by rewarding consumers for purchases and running marketing campaigns based on customer behavior analysis and big data.

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