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Beacons Give Georgetown Basketball Fans a Shot at Upgrading Seats

The location-based solution, provided by LetsMoveDown, uses Bluetooth beacon technology from Radius Networks to let attendees receive discounts and improve their seating.
By Claire Swedberg

Radius Networks then released an open-source software platform for both iOS and Android. The company manufactures its own Bluetooth beacons, known as RADBeacons, which can be installed at such facilities as stadiums, malls or stores. Unlike most other beacons currently on the market, the RADBeacon is powered not by an internal battery, but by a USB cable connected to a computer or other USB power source (see RFID News Roundup: Radius Networks Announces USB-Powered Bluetooth Beacon).

Radius Networks co-founder Marc Wallace
At the Verizon Center, Radius' Proximity Kit software platform determines location data and forwards that information to LetsMoveDown. In addition to the Verizon Center installation, Wallace says, Radius also has pilots underway at several other stadiums, museums, convenience stores, malls and restaurants.

The next Georgetown basketball game will again include the beaconing technology, Shewmon says, and will feature additional options, such as upgrading seats based on a user's location. At last week's event, the use of the Hoyas Tix app was up by 38 percent, he reports, while sales related to seat upgrades via the app were up by 25 percent. "People seemed to think it was great," Shewmon states.

"I'd say it was a very successful first game" for the LetsMoveDown and Radius partnered solution, Wallace adds.

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