- British Clothing Retailer Sees RFID as 'Enriching Experience'
Giulio is using privacy-protecting RFID technology from Friendly Technologies to determine which garments shoppers are interested in, and to prompt a touchscreen to display information about those products.
- Brazilian Clothing Wholesaler Invests in RFID
One of the country’s largest distributors of baby and children’s apparel, Brascol has cut the average time it takes its customers to check out their purchases by 65 percent.
- Marks & Spencer, Wilko and Other Retailers to Present Case Studies at RFID Journal LIVE! Europe 2014
The event, to be held on Oct. 23, in London, England, will feature a Retail Track highlighting successful RFID deployments in this sector.
- Online Furniture Retailer Adds RFID to Its Brick-and-Mortar Showroom
Made.com is providing customers at its London showroom with tablets that they can use to read NFC tags to learn about each product, while giving the retailer access to data about shopper behavior and preferences.
- Tyco Wins Chain-wide Contract From Inditex
By the end of 2016, Tyco's EAS-RFID hard tags and RFID tag detachers will be deployed at all of the retailer's approximately 2,000 Zara stores.
- Aki Choklat Brings Authentication and Personalization to Luxury Bags
The shoes and accessories designer is selling handbags with a built-in NFC RFID tag that enables users not only to authenticate their bags, but also to create a travel diary—and track down a bag if it is ever stolen.
- Inditex CEO Announces RFID Expansion Plans
Already using RFID at 700 of its Zara stores, the company expects to have the technology installed at all of its nearly 2,000 Zara locations worldwide by 2016.
- Swedish Men's Shirts Provide Off-the-Cuff Info
Four Levent has begun manufacturing and marketing men's dress shirts with sewn-in NFC RFID tags, enabling users to write data such as business card information that others can retrieve via a smartphone.
- Avery Dennison Looks Beyond Apparel
The company's seven new passive EPC Gen 2 tags are designed to expand the use of item-level RFID to other products, such as cosmetics, jewelry and shoes.
- Arkansas RFID Research Center Moving to Auburn University
The center, while continuing its research relationship with the University of Arkansas, will expand into NFC, active RFID and other wireless technologies, and will benefit from partnerships with Auburn's research hubs.
- Laxcen Debuts EPC Gen Passive Tags in the U.S.
The Hong Kong company's C50 and C70 models, designed for apparel and health-care applications, recently passed all Arkansas Radio Compliance testing categories.
- Iconeme Launches Bluetooth Beacon Solution for Mannequins
The VMBeacon system includes beacons and a smartphone app that enables shoppers to learn more about a garment on display in a store or window, and to purchase that product online—even if the store is closed.
- RFID Technology's Use in Retail to Be Highlighted at LIVE! 2014
RFID Journal's 12th annual conference and exhibition will feature presentations from industry leaders Alex and Ani, Hudson's Bay Co., Macy's, Marks & Spencer, and Saks Fifth Avenue.
- E-Thread Provides Discrete Anti-Counterfeiting or Tracking Solutions
French startup Primo1D says that companies are testing its UHF RFID-enabled thread by incorporating it into the towels and other linens they manage and launder.
- Shenzhen Hyan Microelectronics Creates Privacy-Protecting Garment Label
The company's new EPC Gen 2 solution consists of a button that is sewn onto a garment and a removable antenna that slides onto that button and extends its short read range to that of a standard UHF tag.