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White Papers

Each month, RFID Journal receives numerous white paper submissions from outside experts. We read each paper carefully and select the most informative articles. Please note that we cannot guarantee the accuracy of facts or claims in these papers.

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Most Recent White Papers

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  • Testing Bluetooth Smart Products for the Internet of Things
    Published November 2015
    Bluetooth Smart is playing an important role in the Internet of Things. The technology has low power consumption, the components are available at low cost and it is supported by all mobile platforms and operating systems. This LitePoint paper describes the wireless testing required for IoT products built with Bluetooth Smart technologies, characterizes the market and motivations for using Bluetooth Smart for the IoT, describes leading applications, summarizes the technology's key performance characteristics and operational features, and discusses test specifications that must be employed to ensure product compliance. (18 pages)
  • Instant Insight Is Profit
    Published November 2015
    Northern Apex's new white paper explains how automated, real-time data collection and rapid access to that information is revolutionizing manufacturing. The technology has enabled companies to become industry leaders and increase profits. (3 pages)
  • New Internet of Things Application Enables Elderly to Live Longer Independently at Home
    Published November 2015
    Senior citizens often prefer to live at home longer since that is the environment they are used to. But if something happens to them, will they be able to alert someone and seek assistance? GreenPeak Technologies' Cees Links explains his company's solution to the problem, the Sensara Senior Lifestyle System, an IoT service application that utilizes sensors, communication and smart cloud technologies. (3 pages)
  • Consumers Want a Smart Home Butler That Provides Services—Not a Bunch of Connected Things
    Published October 2015
    Almost every technology media outlet—consumer, trade and engineering—has been writing about the ongoing avalanche of technology for the home. GreenPeak Technologies' Cees Links discusses a better way to market the smart home and the consumer Internet of Things.
  • The 9 Golden Rules of NFC Marketing
    Published October 2015
    The potential of Near Field Communication for travel passes, contactless payments and many other applications is huge, and its operations can vary. NFC technology enables brands to develop their own interactive mobile marketing campaigns, and to connect print materials to enriched mobile content accessible via a user's smartphone. This guide, created by Unitag, explains how to utilize NFC in your marketing operations. (25 pages)
    Tags: NFC
  • RFID: Tracking a Tangible Approach to Gain Efficiencies in Food Retail
    Published September 2015
    The retail food industry provides a valuable service to consumers worldwide, but as a commodity market, it succeeds on razor-thin margins. Given the resource-intensive nature of grocery stores, responding to volatile market conditions while remaining competitive is extremely difficult. Avery Dennison explains how radio frequency identification could hold the answer for the retail food industry, serving as a key enabler in allowing stores to streamline resources, maximize profits and keep customers happy. (7 pages)
  • Connect, Talk, Think, Act: Developing Internet of Things and Industrial Internet Opportunities
    Published September 2015
    The Internet of Things is just scratching the surface of what will become possible in this age of customer service innovation. An instrumented, interconnected and intelligent world not only creates tremendous opportunity to make, transport and operate "things," but also leads to better products based on real-time insight into how they are used. To that end, Sogeti examines several compelling IoT use cases, ranging from industrial to consumer markets. This document is designed to help companies focus on "things" from their own perspective, and to develop solutions that will enhance their competitive edge. (36 pages)
  • Watch this Space: How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners
    Published September 2015
    In this Gimbal-sponsored white paper, IMMR's Phil Hendrix outlines the potential of MOHBE (mobile and out-of-home, powered by beacons) technology for advertisers, mobile app publishers and OOH media properties, covering the following key topics: industry leaders' perspectives on OOH, mobile and beacons; a primer on what beacons are and how they work; the five stages of mobile, beacon and OOH integration; why OOH stands out in a crowded media landscape; how advertisers, mobile app partners and OOH media can capitalize on the opportunity; and the challenges that advertisers and the OOH ecosystem must address. (23 pages)
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