RFID Journal - RFID (Radio Frequency Identification) Technology News & Features

rfid journal live! presentations

More than 2,500 people gathered in Las Vegas from May 1-3 to attend RFID Journal LIVE! 2006. This conference offered the educational content and technology exhibits attendees need to put RFID to work. The page below contains links to all of the presentations we were given permission to post. Please note that speakers on some panels did not give a PowerPoint presentation and not all speakers have opted to have us post their presentations.

IMPORTANT: The presenters own the copyright to these presentations and no material from the presentations should be used without the presenter’s permission. Audio and video of the speeches are copyrighted by RFID Journal and cannot be used without the expressed written consent of RFID Journal LLC.

If you have already purchased access to the presentations, please login here.

If you wish to purchase access to the presentations, click here.

monday, may 1

No Webcast of the preconferences is available.
Click the appropriate link below for Preconference PDF Presentations:

RFID Journal University »
RFID Channel Seminar »
RFID Investor Forum »

Welcome
Introductory remarks

Speaker: Mark Roberti, Editor and Founder, RFID Journal

5:30 pm

Opening Keynote Panel: Putting RFID to Work
The leaders of the RFID efforts at two major international companies discuss how their employers are putting RFID to work in their supply chains. They explain where RFID works, where it might not and how RFID is helping to cut costs and make their companies more efficient.

Speaker:
Kevin Humphries, Snr. VP, IT Tech. Services, FedEx
Jim Noble, VP and CIO, Altria Group

Moderator:
Mark Roberti, Editor and Founder, RFID Journal

No Video Available

5:45 pm

tuesday, may 2

Welcome and Introduction
Introductory remarks

Speakers: Mark Roberti, Editor and Founder, RFID Journal

Video | PDF Presentation (1.1MB)

8:45 am

Keynote: Learning from the Department of Defense's RFID Implementation
The U.S. Department of Defense has done the strategic analysis and determined that RFID will deliver a return on investment. After a successful pilot program at two of its major supply depots, the DoD's Defense Logistics Agency will roll out RFID to its remaining 17 depots. The people in charge of the implementation will describe the lessons they've learned, the technical challenges they've overcome and the benefits gained in this complex process.

Speakers: Alan Estevez, Assistant Deputy Undersecretary of Defense for Supply Chain Integration, Department of Defense

Video | PDF Presentation (757KB)

9:00 am

A Look Forward

Speakers: Kenny Nova, President, RFID Journal

Video | PDF Presentation (1.3MB)

9:50 am

The View From the Customer
Microsoft and one of its top customers—Weyerhaeuser—will talk about the RFID being implemented at Weyerhaeuser and the benefits they expect to derive from the implementation.

Speakers:
W. Densmore Hunter, Vice President of Technology, Weyerhaeuser
Oliver Sharp, General Manager, Application Platform, Microsoft

Moderator:
Mark Roberti, Editor and Founder, RFID Journal

Video

10:00 am

11:15 am - Breakout Sessions

	Getting Started: What Is RFID and How Does It Work? This primer explains the basic types of RFID systems, including active tags, passive tags, sensors and beacons and real-time locating systems. It also explains the different frequencies used and how the behavior of radio waves at those frequencies determines which technology is appropriate for specifific applications and the technical and application standards in place to support those frequencies in those applications. Speaker: Craig Harmon, President & CEO, Q.E.D. Systems Audio \| PDF Presentation (1.6MB)

	How to Deploy: A Method for Evaluating RFID's Potential Germany's MTU Aero Engines, one of the largest aircraft engine manufacturers in the world, developed a process- and knowledge-based analytical model. The company has used this model to identify potential RFID applications throughout its supply chain and determine the best one to implement this year. Speaker: Sebastian Resch, Project Manager RFID, MTU Aero Engines Audio \| PDF Presentation (1.2MB)

	Executive Strategy: Getting Buy-in From Top Management Having an RFID strategy isn't worth much if it is not supported by the CEO and other top executives. In this session, our panel of early adopters discusses how to get funding and support from the highest levels of your company. Speakers: Robert Barrett, Enterprise Architect, Deere & Co. Paul Freeman, RFID Program Director, Best Buy Mike O'Shea, Director, Auto-ID Sensing Technologies, Kimberly Clark Moderator: Dan Engels, Research Director, Auto-ID Labs of MIT Audio

	Retail/Consumer Goods: Meeting Mandates and Making Money This session explains what you need to do to become compliant with retail requirements for tagging pallets and cases. Panelists also explain how companies can move tagging back in their operations to achieve benefits. Panelists: Steven Hall, Senior Vice President, Xterprise Michael Putnam, Product Marketing Manager, Markem Matt Ream, Senior Manager, RFID Systems, Zebra Technologies Jan Svoboda, Business Development Director, USA, UPM Rafsec Moderator: Mark Roberti, Editor and Founder, RFID Journal Audio

	Defense/Aerospace: Meeting the Dept. of Defense's RFID Mandate Panelists explain how to become compliant with the U.S. Department of Defense's requirements for tagging shipments and some high-value items. Panelists also discuss how companies can move tagging back in their operations to achieve benefits. Panelists: Denton Clark, AIT Manager, Lockheed Martin Alan Estevez, Asst. Deputy Undersecretary for Supply Chain Integration, U.S. Department of Defense Ann Grackin, CEO, ChainLink Research Moderator: Alan Webber, Senior Analyst, Government, Forrester Research Audio \| Denton Clark PDF Presentation (753MB) \| Ann Grackin PDF Presentation (753MB)

	Manufacturing: Case Study—Embedding RFID in Products and Processes By embedding RFID transponders in its couplings, Colder Products has created a new product line of smart couplings that help its customers avoid costly manufacturing mistakes and reduce liabilities. Speaker: Rick Garber, VP of Marketing, Colder Products Company Audio

	Health Care/Pharmaceutical: Case Study—Testing RFID at Vanderbilt Children's Hospital Patient safety is paramount in a hospital and that's a major reason RFID has been piloted at Vanderbilt Children's Hospital. It installed temporary RFID chips on critical refrigerators in its intensive care unit to monitor the temperature and guard against spoilage of patient drug and blood products. The hospital also tested RFID to track key patient care equipment, and people in both private rooms and in an open-bay unit. Speakers: Barbara Joers, Assistant Hospital Director, Operations, Vanderbilt Children's Hospital Neal Patel, M.D., Co-Medical Director, Pediatric Critical Care Unit, Vanderbilt Children's Hospital Audio \| PDF Presentation (1.5MB)

	Transportation/Logistics: The Math Behind RFID in Logistics For most logistics operations, there are benefits from tagging containers and chassis today. The savings accrue when you know for certain what assets you have and where they are at every hour and are able to increase asset utilization. This session does the math for you. Speaker: Robert Hadow, Partner, N.C. Cuthbert Audio \| PDF Presentation (361KB)



12:05 pm - Breakout Sessions

	Getting Started: Deploy RFID With an ROI RFID projects can achieve an ROI. Learn step-by-step how your company can achieve an ROI with RFID. You'll learn where to find value and how to avoid the pitfalls others have made. Speaker: Louis Sirico, RFID Industry Evangelist, AWID Audio \| PDF Presentation (399KB)

	How To Deploy: Real-World RFID Addressing market needs for the next phase of RFID implementation. Speaker: Stan Drobac, Vice President of RFID Applications, Avery Dennison Audio \| PDF Presentation (1MB)

	Executive Strategy: RFID—Information Matters How can you go beyond basic RFID and sensor data capture to not only visualize, but also act on business insight? Where do you need to integrate RFID into your current business process? What product and asset information do you need to share? What type of enterprise architecture will afford you the agility to adapt to changes? Come learn how Oracle Fusion Middleware can help you stay competitive when regulatory mandates and business dynamics are constantly in flux. Speakers: Amlan Debnath, VP, Server Technologies, Oracle Audio \| PDF Presentation (4.1MB)

	Retail/Consumer Goods: Item-Level Tagging with UHF Technologies RFID item level tagging continues to gain interest and traction in the retail environment, particularly among retailers dealing in specialty apparel, expensive electronics and multi-media merchandise. In this session, we will explore the benefits of RFID at item level, where we should see the greatest gains; what the best technology and products are to get there; and potential delivery systems that can help protect investments made today while building an infrastructure for tomorrow. Speaker: Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Servic es Audio \| PDF Presentation (249KB)

	Defense/Aerospace: Securing RFID Systems—EPC Generation 2 and the New Challenges and Threats in RFID Security In this session, Dr. Ravi Pappu, ThingMagic co-founder and leading RFID security expert, will discuss how to identify the security threats in an RFID system; where Generation 2 is secure; where Generation 2 is vulnerable; and what's next for RFID security. Speaker: Ravi Pappu, Co-founder, ThingMagic Audio

	Manufacturing: Automating Shop Floor Business Processes with Data-Link Acsis, Inc., enables customers to utilize their ERP systems to manage shop floor level activities and automate shop floor processes. Using Acsis Data-Link Enterprise, companies can implement automated and head-less operations using RFID, barcode and any device that captures event level data. Come and learn more about how Acsis can help you increase visibility and automate business process on the shop floor. Speaker: John DiPalo, Vice President of Technical Sales Support, Acsis Audio

	Health Care/Pharmaceutical: Perspective on the "Track & Trace" Adoption Curve in Healthcare & Life Sciences Since the FDA February 2004 Report, Unisys has seen significant progress in the adoption of track and trace technology by our clients and the health care and life sciences industry. In 2005, spending was at least twice the level it was in 2004, and in 2006, we anticipate a 2x to 3x increase as piloting gains momentum. There are a number of "tipping point" variables including policy decisions, trade relations, process impact, and technology performance that could drastically increase or decrease our predicted rate of adoption. We will articulate our view of the industry adoption curve for the next two years and discuss the potential impact of the key "tipping point" variables. Speaker: Todd Skrinar, Partner, Healthcare and Life Sciences, Unisys Audio \| PDF Presentation (2.4MB)

	Transportation/Logistics: Is it Evolutionary or Revolutionary? Sirit introduces its first Smart UHF Reader from its next generation RFID platform family. This platform realizes unparalleled price/performance. Not only is it multi-protocol and Generation 2 compatible, but it is designed to address the complexity associated with a worldwide point of view. Speaker: Norbert Dawalibi, President and CEO, Sirit, Inc. Audio \| PDF Presentation (288KB)

2:45 pm - Breakout Sessions


	Getting Started: Is RFID Right for My Business? RFID can be applied in a wide variety of applications in a wide variety of companies in a wide variety of industries. The session examines what types of businesses are likely to see the most benefits from using RFID for specific applications. Speaker: Marlo Brooke, President, Avatar Partners Audio \| PDF Presentation (519KB)

	How To Deploy: Performance of EPC Gen 2 in the Real World There has been a lot of discussion about the benefits of Gen 2. This session reveals research performed by the RFID Alliance Labs in both controlled and real-world environments. Tags were tested in free air and near metal and water. Speaker: Daniel Deavours, Research Director, RFID Alliance Lab Audio \| PDF Presentation (483KB)

	Executive Strategy: When and Where to Tag Items Studies demonstrate that item-level tagging can deliver the ultimate in RFID benefits to companies in many industries, including aerospace, defense, pharmaceutical and retail. But it's also the most costly to implement. When and where is item-level tagging most appropriate and most profitable? What factors should you keep in mind when making the strategic decision on whether to move to item-level tagging? Speakers: Steve Casey, CEO and President, SureID Dimitri Desmons, Vice President of RFID Marketing, Impinj Alastair McArthur, Chief Technology Officer, Tagsys Moderator: Jonathan Collins, European Editor, RFID Journal Audio

	Retail/Consumer Goods: Case Study—Publix Tracks Fresh Produce with RFID Florida supermarket operator Publix, three produce suppliers and the University of Florida IFAS's Center for Food Distribution and Retailing (CFDR) have tested the potential for using the EPCglobal Network to improve the distribution of fresh produce. Learn the results of this ground-breaking pilot. Speakers: Tom Casas, VP of Information Technology, Tanimura and Antle Terri Crawford, Business IT Manager/Distribution, Publix Jean-Pierre Emond, Co-director, IFAS Center for Food Distribution and Retailing, University of Florida Audio \| PDF Presentation (530MB)

	Defense/Aerospace: Meeting RFID Mandates From Boeing & Airbus Boeing and Airbus have developed special tagging requirements to meet their needs. This session explains what you must do to become compliant with the airplane manufacturers' requirements for tagging parts. Panelists also explain how companies can move tagging back in their operations to achieve benefits. Speaker: Kenneth Porad, Associate Technical Fellow, Boeing Audio \| PDF Presentation (1.1MB)

	Manufacturing: Should Tags Be HF, UHF or Active in the Factory? RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Which is right for tracking parts, tools and reusable containers within a factory? Or should companies use active RFID tags? Our panelists discuss which technology is right for your situation. Panelists: Edward Gonsalves, Business Development Manager, Identification, Philips Semiconductor Shawn Hufendick, Applications Eng. Mgr., The Kennedy Group Bradley Todd, Director of Marketing, Escort Memor Systems Moderator: Dan Mullen, President, AIM Global Audio

	Health Care/Pharmaceutical: Case Study—Using Mobile RFID to Prevent Medication Errors Nurses at St. Clair Hospital use dual bar code and RFID scanners to perform the bedside medication administration. To make it mobile, the system works on wireless handheld Pocket PC devices linked to the hospital's computer network via a Wi-Fi connection. The devices prevent medication errors and save nurses time by automatically charting administrations to the electronic medical record. The dual system is being expanded to check blood transfusions and perform lab specimen labeling. Speakers: Tom Ague, Executive Vice President and COO, St. Clair Hospital Richard Schaeffer, Vice President and CIO, St. Clair Hospital Audio \| PDF Presentation (1.8MB)

	Transportation/Logistics: Tracking 190,000 Vehicles at Gulf States Toyota Gulf States Toyota, a Houston regional distributor for 145 Toyota dealers, uses an active RFID tracking system for processing nearly 200,000 cars annually. It enables Gulf States Toyota to locate new Toyotas at its processing center, replacing the previous method of sending employees out on foot throughout its 84-acre lot to identify cars that needed to be customized for particular dealers and buyers. The system has reduced processing and labor costs, while achieving better quality and customer service. Speaker: Gary Cole, Sr. Manager, Planning and Logistics, Gulf States Toyota Audio \| PDF Presentation (1.8MB)

3:35 pm - Breakout Sessions


	Getting Started: Moving Beyond Slap-n-Ship to Online RFID Solutions In this session, attendees will learn how, as the demand for RFID compliance increases, solutions will be required to keep up with increased production rates that exceed "slap-n-ship" capabilities. They will be introduced to the many options used to achieve these application rates including using programmed tags from "slap-n-ship" solutions to applying automatically; programming, validating and applying tags on-line; printing, programming and validating tags on-line; integrated tags; and ink jet dual technology systems. Speakers: Craig Heidorn, Product Manager, Diagraph Kent Swart, Chief RFID Architect, Diagraph Audio \| PDF Presentation (1.4MB)

	How To Deploy: RFID Deployments—Architecture and Infrastructure Considerations RFID is about enabling enterprises get information about their business processes and operations in real time, to make the right decisions at the right time. To enable this real-time enterprise vision, it is essential to make the right infrastructure choices right now, as enterprises grow their initial pilots and proof-of-concept projects to enterprise-wide, and supply chain-wide deployments. This session will highlight some of these choices and best practices around RFID infrastructure and enterprise IT infrastructure. Speakers: Vivek Khandelwal, Principal Solutions Manager, RFID Business Unit, Sun Microsystems Audio \| PDF Presentation (1.2MB)

	Executive Strategy: Making RFID Enablement Simple, Easy and Economical As customers move from pilots to large-scale deployments with RFID, they need infrastructure that is scalable, tools that are flexible and solutions that are agile; infrastructure that will insulate customers from the headache of managing multitude of devices; infrastructure that will allow customers and partners to quickly build new applications using sensor data or integrate sensor data with LOB applications. Microsoft is building a state-of-the-art RFID infrastructure that will address these needs for enterprise-wide RFID deployments. This session will provide an overview of Microsoft's RFID infrastructure and how this scalable infrastructure will make RFID enablement easy, simple and economical. Speakers: Alok Ahuja, Senior Product Manager, Microsoft Anush Kumar, Program Manager, RFID Platform, Microsoft Audio \| PDF Presentation (1.4MB)

	Retail/Consumer Goods: ROI from RFID—Expand the Possibilities Explore how to expand your current RFID pilots and projects to generate ROI. By leveraging your RFID work on your supply chain, you can expand your work with RFID technology to enable more effective asset tracking. We have found that many companies can gain benefits today by enabling more effective tracking of key assets and tying this new level of information to asset management processes. Speaker: Eric Gabrielson, Director of Worldwide RFID Solutions for the Sensor and Actuator Solutions Group, IBM Audio \| PDF Presentation (697KB)

	Defense/Aerospace: DOD Compliance—Develop a Roadmap to Meet the DoD Mandates The U.S. Department of Defense RFID and UID compliance mandates are in place. Learn how your company can efficiently and effectively meet the compliance objectives. This interactive session will focus on developing a roadmap and high-level project plan that incorporates best practices for compliance and RFID project management. The project plan and roadmap we develop as a group will be emailed to each of the attendees to be used as a template to develop a DoD compliance roadmap for your organization. Panelists: Chuck Davis, Principal, Aerospace & Defense, CSC Duncan McCollum, Principal, Supply Chain Practice, CSC Audio \| PDF Presentation (1.1MB)

	Manufacturing: RFID and the Creation of the Integrated Manufacturer/Retailer Value Chain This session discusses the challenges that occur between the supplier teams, the retail replenishment teams and the retail store. It also provides a first look at how RFID data and event-based forecasting will improve this critical business process. How to improve store replenishment operations, increase shelf availability, improving promotional effectiveness and new product introductions and reducing inventory will be discussed, along with thoughts on what you can do today, even if you are not tagging items, to start your company moving along in the right direction. Speakers: Steve David, Retired CIO ad Chief B2B Officer, Procter & Gamble Eric Peters, CEO, TrueDemand Software John Raudabaugh, Retired VP of Systems Implementation, Albertsons Audio \| PDF Presentation (1.6MB)

	Health Care/Pharmaceutical: Key Considerations to Ensure a Successful RFID Implementation As pilot projects and proof-of-concepts roll into full production systems, there are a series of issues that need to be addressed to ensure a successful RFID implementation. This session will examine the middleware solution set, and help you pick the right solution for integrating RFID data into your unique business application. Some of the topics discussed will include minimizing data volumes on the network; future-proofing your solution; integrating non-RFID devices such as barcode scanners and intelligent sensors; managing and enriching RFID data; and delivering it as actionable business information. Speakers: Martyn Mallick, Director, RFID and Mobile Solutions, iAnywhere Audio \| PDF Presentation (416KB)

	Transportation/Logistics: Tracking High-Value Assets in Challenging Environments with PowerID Battery-Assisted Labels—Evidence From the Field Companies looking to track high value assets in challenging environments--those containing metals, liquids, or foils--now have an affordable alternative to active tags: PowerID battery-assisted labels. This session will showcase a number of applications in the field, demonstrating how PowerID effectively and affordably allows companies to use RFID to track high value assets without having to expend the costs associated with active tags. Speaker: Gidy Weisglass, Director of Sales, Europe, Power Paper Audio \| PDF Presentation (1.6MB)

Technology Demonstration: Using EPC Network Standards to Build an E-Pedigree Across a Supply Chain
For the past 18 months, IBM has been involved in a series of RFID information sharing projects in multiple industries. The goal of these projects is to understand the effectiveness of software solutions based on the EPC Information Service standard. In this session, IBM will present a system built in collaboration with one of the largest pharmaceutical companies in the world. This system will be demonstrated live and IBM will discuss lessons learned and best practices for building a large scale, mission critical RFID data capture infrastructure that does not slow down crucial manufacturing or supply chain processes. The session also will focus on how to use standards to enable secure and selective sharing of EPC data to build electronic pedigree from distributed data.

Speakers: Chris Clauss, Business Manager, Software Group, IBM

Video | PDF Presentation (344KB)

4:45 pm

Closing Keynote: Procter & Gamble's EPC Advantaged Strategy
Following P&G's acquisition of Gillette, the two organizations have accelerated their efforts to deploy RFID technology based on the Electronic Product Code standard. Dick Cantwell, head of P&G's RFID program, explains the company's strategy and where the company is deploying EPC today to achieve real benefits.

Speakers: Dick Cantwell, Vice President and Head of RFID, Procter & Gamble

Video | PDF Presentation (3.6MB)

5:15 pm

Wednesday, May 3

Keynote: Leveraging RFID Data To Create Business Value
In this thought-provoking session, you'll learn how Wal-Mart is using RFID data to help reduce out-of-stocks by 16%. The head of the RIFD effort will discuss such questions as: How is the company integrating the data with back-end systems? Is it using off-the-shelf or homegrown middleware? Is it using new, RFID-enabled applications, or is it feeding the data into its own existing applications? Is there a dedicated team working to integrate RFID data? And what other approaches are being considered in developing a roadmap for how RFID can create business value?

Speakers: Carolyn Walton, Vice President, Information Systems, Wal-Mart

Video | PDF Presentation (3.1MB)

8:45 pm

Where the ROI is in RFID
If you've ever had doubts that RFID can produce a return on investment, you won't want to miss this presentation. Unisys, a leading RFID solutions provider since 1994, has worked with companies across a wide range of industries and applications. It will present detailed metrics and real-world examples to show where companies and government organizations are using RFID to achieve a return on investment today. Unisys also will explain the drivers of value creation for RFID and related technologies, and how these technologies fit with business process change and integrate with enterprise systems to create value-added solutions.

Speakers: Peter Regen, VP & Partner, Global Visible Commerce Solutions, Unisys

Video | PDF Presentation (3.5MB)

9:30 pm


11:45 am - Breakout Sessions


	Getting Started: Competitive Advantage from Innovative Adoption: Lessons Learned from RFID Initiatives Across the Globe This session will be a panel discussion with industry experts from the retail, manufacturing, aerospace, health care, transportation/logistics and oil/gas/chemicals industries on lessons learnt from innovative adoption of RFID by enterprises in North America, Europe and Asia. Speakers: Greg Aimi, Research Director, AMR Research Terri Crawford, Vice President & COO, Franwell Patrick King, Ph.D., Global Electronics Strategist, Michelin Puneet Swahney, Global Program Manager, CHEP Moderator: Shashi Shekhar Vempati, Principal Architect & Head of RFID Technology Practice, Infosys Technologies Audio

	How To Deploy: From Promise to Practice—Business rocesses Transformation Enabled by RFID While the majority of the initial RFID deployments focused on compliance oriented applications, leading companies are already looking beyond mandates and generating value by making their core business processes "real world aware." Examples range from establishing electronic proof-of-delivery based on RFID read data in consumer products and retail, to establishing an authenticated product and electronic pedigree in pharmaceutical and food industries, etc. This presentation will describe the details of some of these solutions, share experiences from real life deployments and describe the requirements of the right technology platform to address short and long term needs. Speaker: Andres Botero, Director, Global RFID Program Management, SAP Audio \| PDF Presentation (8.6MB)

	Executive Strategy: Planning for Success—Deployable vs. isposable RFID Pilots Learn from an industry leader that operates multiple RFID-enabled facilities around the world including manufacturing, distribution and logistics centers. Benefit from real-world experience and insights into the challenges of moving RFID deployments from pilot to production. Gain an understanding of the emerging architectures and infrastructure choices designed for the next wave of Gen2-based RFID rollouts across a broad range of industries. Speakers: Greg Edds, Worldwide RFID Program Manager, Hewlett-Packard Ashley Stephenson, CEO, Reva Systems Audio \| Greg Edds PDF Presentation (1.5MB) \| Ashley Stephenson PDF Presentation (2MB)

	Retail/Consumer Goods: ROI from RFID-Based Promotions Learn how ADT and OATSystems customers are deploying real-time promotions management solutions that are demonstrating immediate returns through increased revenues and efficiencies. Takeaways from this session will include how to leverage EPC data for better promotions execution and best practices for promotions execution. Speaker: Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Services Marc Osofsky, VP, Marketing and Product Management, OATSystems Audio \| PDF Presentation (664KB)

	Defense/Aerospace: Enhance Warehouse Worker Productivity and Asset Utilization with Forklift Mounted Systems Imagine a mobile RFID system capable of providing powerful real-time location information and RFID tracking capabilities throughout the real-world environment of a warehouse. Join us for this session and learn about unique advantages delivered by forklift mounted RFID systems. In addition to being less disruptive to business processes, forklift RFID systems can drastically reduce deployment costs. During this session we will talk about RTLS (real time location service), which enables real time monitoring of inventory moves resulting in increased accuracy, reduced inspection costs and increased asset utilization through scheduled maintenance and asset tracking. Speakers: Pradeep Gandhi, Manager, Business Development, Cisco Systems Stephen Schwartz, Manager, RFID Systems Engineering, Intermec Technologies Audio \| PDF Presentation (6.3MB)

	Manufacturing: Ingenuity in Manufacturing RFID has the ability to automate the manufacturing process. But much of the value is obscured by "the way we've always done it". Join Symbol and Rush Tracking Systems to learn how large industrial manufacturers are leveraging RFID to track work orders, tools and assets in new and creative ways. Speakers: John Rommel, Sr. Mngr., RFID Channel Dev., Symbol Technologies Toby Rush, President, Rush Tracking Systems Audio \| PDF Presentation (383KB)

	Health Care/Pharmaceutical: HLS Industry Adoption—A Future Worth Creating Growing concern over the increase of counterfeit drugs in the U.S. pharmaceutical supply chain has prompted federal and state governments to take action. Major pharmaceutical manufacturers, wholesalers, and retail pharmacies currently are undertaking and/or planning secure supply chain initiatives to develop, test, and deploy regulatory compliant solutions. Beyond compliance there is significant business value. This interactive session will cover current and anticipated business drivers, complexities such as serialized and non-serialized units, and share value opportunities from key stakeholder perspectives in the areas of policy, trade relations, process change, and technology. Speaker: Laura Osburnsen, Healthcare & Life Sciences Practice Dir., Unisys Audio

	Transportation/Logistics: Do You Know Where Your Assets Are, Right Now? What is the real value of tracking assets through the logistics chain? How do customers measure ROI and total cost of ownership? This session will cover real life examples and case studies in order to dispel some of the myths surrounding the deployment of active RFID solutions. Speaker: Chris Bishop, CEO, Wavetrend Audio \| PDF Presentation (3.6MB)

1:55 pm - Breakout Sessions


	Getting Started: What Do I Need And How Much Will It Cost? A successful RFID system includes many different components. This session explains what they are and what each component is likely to cost. Speakers: Damon Bramble, Gen. Mngr., RFID Solutions Center, Alien Technology Mike Kuhno, RFID Solutions Specialist, Accu-Sort Sstems Patrick Sweeney II, President & CEO, Odin Technologies Kenneth Traub, Ph.D., CTO, RFID & Edge Servers, BEA Systems Moderator: Jonathan Collins, European Editor, RFID Journal Audio

	How To Deploy: Launching Field Trials That Deliver Launching a successful field trial—one that proves or disproves your business case—requires strict adherence to procedure and rigorous testing to ensure the accuracy of the results. This session presents a set of best practices developed by leading early adopters. Speaker: Jamshed Dubash, Director of Technology, EPC, Procter & Gamble Audio \| PDF Presentation

	Executive Strategy: Do You Need to Set Up an Internal RFID Lab? Many companies have set up an internal RFID lab to test tags, readers and applications before deployment. Other companies are turning to outside partners to do this work. What type of company needs a lab, and why—and how do you go about setting one up? Speaker: Mike O'Shea, Dir., Auto-ID Sensing Technologies, Kimberly-Clark Corp. Audio \| PDF Presentation (4.6MB)

	Retail/Consumer Goods: Getting EPC In Synch with GDSN For Electronic Product Code (EPC) data to be of value, it has to be linked to accurate product information in the Global Data Synchronization Network (GDSN). Our panel of experts debates strategies for maintaining accurate product data and linking it to EPC systems. Speakers: David Hutchings,Senior Director, B2B, Kraft Foods Patrick King, Ph.D., Global Electronics Strategist, Michelin John Seaner, Vice President of Industry Development, EPCglobal US Moderator: Stephen Miles, Research Scientist and Project Lead of the Auto-ID Network Special Interest Group, Auto-ID Labs US Audio

	Defense/Aerospace: Case Study—Virgin Atlantic Airways Tracks High-Value Parts Virgin Atlantic Airways tagged airplane components in its Heathrow Airport warehouse in a pilot study last year in London. The airline reports on the test of RFID and how it affected the time spent searching for missing high-value parts for the servicing of airplanes. Less time locating parts means less expense. Virgin is considering expanding the program to its other warehouses, which would enable employees to locate parts they need anywhere in the world. Speakers: Mark Butler, Strategic Programme Manager, Virgin Atlantic Airways Audio \| PDF Presentation (860KB)

	Manufacturing: Case Study—Using RFID in the Automotive Supply Chain Third-party logistics provider TNT Logistics provides closed-loop supply chain visibility as it coordinates 24x7 deliveries from its material sequencing centers to assembly lines at automotive manufacturing facilities, including Ford Motor Co. TNT is bullish about the business benefits of RFID. Speaker: Terrence McIntyre, Corporate Technology Services Manager, TNT Logistics North America Audio \| PDF Presentation (2.4MB)

	Health Care/Pharmaceutical: Drug Security and the Value of Authentication Leading players in the pharmaceutical industry have come together to determine what approaches will be effective in securing the supply chain and how serialization with RFID can be used to automate authentication. This session examines the results of their studies and explains what challenges lie ahead for the industry. Panelists: Jim Dowden, Director, Distribution Services, Hoffman-La Roche Peggy Staver, Director, Trade Product Integrity, Pfizer Moderator: Shabbir Dahod, President & CEO, SupplyScape Audio

	Transportation/Logistics: Case Study—Securing Cargo with E-Seals Learn how one major trading company conducted an error-free field trial for an RFID container seal system that provides automatic container-intrusion detection and enables the tracking of cargo. Speaker: Yoshibumi Kotsuka, Director, Transportation & Logistics, Mitsui & Co. Audio \| PDF Presentation (4.5MB)

2:45 pm - Breakout Sessions


	Getting Started: Who Can I Turn to For Help? Choosing the right company to advise you on how and where to deploy readers, and to integrate those readers with middleware and your backend system, is critical. This session explains the options available to companies that need help deploying an RFID system. Speaker: Mary Catherine O'Connor, Associate Editor, RFID Journal Audio \| PDF Presentation (283KB)

	How To Deploy: Turning RFID Data Into Actionable Information RFID is all about gathering information that can be used to improve the way you do business. Our panel of experts discusses the keys to turning RFID data into actionable information. Panelists: Ashish Chona, CEO & Co-founder, InSync Software Jon Golovin, CEO, T3Ci Romen Kuloor, VP of Marketing and Bus. Dev., Blue Vector Systems Jim Supple, Managing Consultant, VeriSign Moderator: Mark Roberti, Editor and Founder, RFID Journal Audio

	Executive Strategy: Managing Change—RFID Privacy Best Practices The Center for Democracy & Technology, a nonprofit group, has been working with RFID vendors and end users to develop a set of best practices for companies planning to deploy RFID systems, regardless of their industry.These best practices will be presented for the first time in this groundbreaking session. Speaker: Paula Bruening, Staff Council, Center for Democracy & Technology Audio \| PDF Presentation (285KB)

	Retail/Consumer Goods: Case Study—Gillette Boosts Promotional Sales with RFID Gillette's analysis of EPC data provided by a retail partner showed that stores that delivered product to the shelves on time saw a 48% sales lift. Now Gillette is looking to use the software to make sure stores deliver. Speaker: Jamshed Dubash, Director of Technology—EPC, Procter & Gamble Audio \| PDF Presentation (2.4MB)

	Defense/Aerospace: Finding Internal ROI From RFID Spirit AeroSystems, a 76-year-old former division of Boeing, uses RFID internally to tag parts, track work in process, and automated decision-making (informing workers which process to perform as parts are scanned). Its next goal is to find ways to integrate RFID with its suppliers and vendors to achieve benefits for all. Speaker: Debbie Fogg, RFID Project Manager, SPIRIT AeroSystems Audio \| PDF Presentation (1.9MB)

	Manufacturing: Case Study—Using Auto-ID Technologies to Facilitate "Track and Trace" at Dow Chemical Using a combination of bar codes, RFID and GPS technology, Dow Chemical is tracking its product containers around the world. Whether their products are in a cylinder, truck, railcar or ship, the company is implementing a "track and trace" strategy to locate all shipments at any given time. The goal: improved asset visibility, security, reduced inventories, and increased supply chain efficiency. Dow also will offer insight into its plan for Auto ID technologies for the next decade. Speaker: Craig Casto, Global Auto-ID and Label Tech. Leader, Dow Chenical Audio \| PDF Presentation (919KB)

	Health Care/Pharma: Is HF or UHF Best for Item-level Tagging? RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Some pharmaceutical retailers want manufacturers to use UHF tags. This session looks at each technology to see which meets companies' technical and business needs. Speaker: Tim Marsh, Technology Manager, Global Package Technology, Pfizer Thomas Pizzuto, Director, RFID Technology & Strategies, Wyeth Pharmaceuticals Harry Ramsey, Sr. Package Development Engineer, Purdue Pharma Moderator: John Howells, Director of Industry Relations, Healthcare Distribution Management Association Audio

	Transportation/Logistics: Case Study—SSA Terminals Adds RFID to Quicken Cargo SSA Terminals, the world's largest privately held cargo- and container-handling company, has installed a real-time locating system in three of SSA's southern California container yards. The technology has helped boost throughput and improve customer service. Audio \| PDF Presentation (4.5MB)

3:35 pm - Breakout Sessions


	Getting Started: What Questions Should I Ask Hardware Providers? It's critical to choose the right RFID tags for your products and readers that will not only work in your facilities but that can be managed cost effectively and be upgraded on the fly. This session looks at the dos and don't of choosing hardware providers. Speaker: Toby Rush, President, Rush Tracking Systems Audio \| PDF Presentation (247KB)

	How To Deploy: Setting Up an RFID Network Architecture PLCs need to get data from RFID readers in 1/100th of a second or less. How do you set up an RFID reader and network architecture that can get data where it needs to be, both quickly and effectively? This session looks at the requirements for RFID network architectures and how to meet them. Speaker: John Williams, Director of Research, Auto-ID Labs Audio

	Executive Strategy: 10 Things a CEO Needs to Know About RFID RFID is not going away. It will continue to have an impact across many areas of business and many industries in the coming years. Here's what CEOs need to know to manage effectively as RFID changes the way companies do business. Speaker: Mark Roberti, Editor & Founder, RFID Journal Audio \| PDF Presentation (496KB)

	Retail/Consumer Goods: RFID's Impact on Retail—Lessons Learned For more than a year, researchers have studied RFID's potential impact on the retail supply chain, particularly its potential to reduce out of stocks. In this session, find out what lessons early adopters have learned. Speaker: Bill Hardgrave, Director, RFID Research Center, Univ. of Arkansas Audio

	Defense/Aerospace: Using RFID to Track HAZMAT NASA is using UHF RFID system linked with temperature sensors to track the location, handling and condition of potentially dangerous chemicals. The result: improved management, security and safety of hazardous materials. Speakers: Ralph Anton, Chemical Program Manager, NASA Dryden Flight Research Center Vince Kinsey, Sr. Information Systems Manager, NASA Dryden Flight Research Center Audio \| PDF Presentation (2.3MB)

	Manufacturing: RFID, ROI and Process Improvement ChainLink Research will unveil its survey of 275 manufacturers' use of RFID to make concrete changes and improvements to their businesses. The study will examine differences between mandate-driven and process-improvement-driven approaches; ways that large and small companies are using or planning to use RFID to improve processes and operations; and examples from across the enterprise. The study will document ROI—what manufacturers are spending on RFID and whether they are realizing ROI. Speaker: Bill McBeath, Chief Research Officer, ChainLink Research Audio \| PDF Presentation (1.1MB)

	Health Care/Pharmaceutical: The Benefits of Standardized EPC Data Formats Sharing data over the EPCglobal Network is critical to enabling track and trace, e-pedigrees and other applications in the pharmaceutical and health care industries. This session reveals the work being done to develop standardized data formats and how they will drive benefits for manufacturers, wholesales, retailers and health care providers. Speakers: Bob Celeste, Director, Action Groups, EPCglobal Ted Ng, Director, IT Pharmaceutical Group, McKesson Audio \| PDF Presentation (937KB)

	Transportation/Logistics: RFID Standards for Freight Transportation in North America—Peeling Back the Confusion There is a clear mismatch between developing ISO RFID standards for international intermodal freight applications and North America's de facto RFID standards related to highway freight transportation. Current and developing North American approaches to Dedicated Short Range Communications differ in important ways from ISO approaches to RFID for containers in international trade. Our panel outlines the main approaches and opens a dialog on the implications and on ways to move forward. Panelists: George Cavage, Dir. of Strategy & Tech., American President Lines Ron Char, Program Manager, Transportation & Border Security, Applied Physics Laboratory, Johns Hopkins University Craig Harmon, President & CEO, Q.E.D. Systems Moderator: Michael Wolfe, Principal, North River Consulting Group Audio \| Craig Harmon PDF Presentation (437KB)

11:15 am - Breakout Sessions

	Getting Started: What Is RFID and How Does It Work? This primer explains the basic types of RFID systems, including active tags, passive tags, sensors and beacons and real-time locating systems. It also explains the different frequencies used and how the behavior of radio waves at those frequencies determines which technology is appropriate for specifific applications and the technical and application standards in place to support those frequencies in those applications. Speaker: Craig Harmon, President & CEO, Q.E.D. Systems Audio \| PDF Presentation (1.6MB)

	How to Deploy: A Method for Evaluating RFID's Potential Germany's MTU Aero Engines, one of the largest aircraft engine manufacturers in the world, developed a process- and knowledge-based analytical model. The company has used this model to identify potential RFID applications throughout its supply chain and determine the best one to implement this year. Speaker: Sebastian Resch, Project Manager RFID, MTU Aero Engines Audio \| PDF Presentation (1.2MB)

	Executive Strategy: Getting Buy-in From Top Management Having an RFID strategy isn't worth much if it is not supported by the CEO and other top executives. In this session, our panel of early adopters discusses how to get funding and support from the highest levels of your company. Speakers: Robert Barrett, Enterprise Architect, Deere & Co. Paul Freeman, RFID Program Director, Best Buy Mike O'Shea, Director, Auto-ID Sensing Technologies, Kimberly Clark Moderator: Dan Engels, Research Director, Auto-ID Labs of MIT Audio

	Retail/Consumer Goods: Meeting Mandates and Making Money This session explains what you need to do to become compliant with retail requirements for tagging pallets and cases. Panelists also explain how companies can move tagging back in their operations to achieve benefits. Panelists: Steven Hall, Senior Vice President, Xterprise Michael Putnam, Product Marketing Manager, Markem Matt Ream, Senior Manager, RFID Systems, Zebra Technologies Jan Svoboda, Business Development Director, USA, UPM Rafsec Moderator: Mark Roberti, Editor and Founder, RFID Journal Audio

	Defense/Aerospace: Meeting the Dept. of Defense's RFID Mandate Panelists explain how to become compliant with the U.S. Department of Defense's requirements for tagging shipments and some high-value items. Panelists also discuss how companies can move tagging back in their operations to achieve benefits. Panelists: Denton Clark, AIT Manager, Lockheed Martin Alan Estevez, Asst. Deputy Undersecretary for Supply Chain Integration, U.S. Department of Defense Ann Grackin, CEO, ChainLink Research Moderator: Alan Webber, Senior Analyst, Government, Forrester Research Audio \| Denton Clark PDF Presentation (753MB) \| Ann Grackin PDF Presentation (753MB)

	Manufacturing: Case Study—Embedding RFID in Products and Processes By embedding RFID transponders in its couplings, Colder Products has created a new product line of smart couplings that help its customers avoid costly manufacturing mistakes and reduce liabilities. Speaker: Rick Garber, VP of Marketing, Colder Products Company Audio

	Health Care/Pharmaceutical: Case Study—Testing RFID at Vanderbilt Children's Hospital Patient safety is paramount in a hospital and that's a major reason RFID has been piloted at Vanderbilt Children's Hospital. It installed temporary RFID chips on critical refrigerators in its intensive care unit to monitor the temperature and guard against spoilage of patient drug and blood products. The hospital also tested RFID to track key patient care equipment, and people in both private rooms and in an open-bay unit. Speakers: Barbara Joers, Assistant Hospital Director, Operations, Vanderbilt Children's Hospital Neal Patel, M.D., Co-Medical Director, Pediatric Critical Care Unit, Vanderbilt Children's Hospital Audio \| PDF Presentation (1.5MB)

	Transportation/Logistics: The Math Behind RFID in Logistics For most logistics operations, there are benefits from tagging containers and chassis today. The savings accrue when you know for certain what assets you have and where they are at every hour and are able to increase asset utilization. This session does the math for you. Speaker: Robert Hadow, Partner, N.C. Cuthbert Audio \| PDF Presentation (361KB)



12:05 pm - Breakout Sessions

	Getting Started: Deploy RFID With an ROI RFID projects can achieve an ROI. Learn step-by-step how your company can achieve an ROI with RFID. You'll learn where to find value and how to avoid the pitfalls others have made. Speaker: Louis Sirico, RFID Industry Evangelist, AWID Audio \| PDF Presentation (399KB)

	How To Deploy: Real-World RFID Addressing market needs for the next phase of RFID implementation. Speaker: Stan Drobac, Vice President of RFID Applications, Avery Dennison Audio \| PDF Presentation (1MB)

	Executive Strategy: RFID—Information Matters How can you go beyond basic RFID and sensor data capture to not only visualize, but also act on business insight? Where do you need to integrate RFID into your current business process? What product and asset information do you need to share? What type of enterprise architecture will afford you the agility to adapt to changes? Come learn how Oracle Fusion Middleware can help you stay competitive when regulatory mandates and business dynamics are constantly in flux. Speakers: Amlan Debnath, VP, Server Technologies, Oracle Audio \| PDF Presentation (4.1MB)

	Retail/Consumer Goods: Item-Level Tagging with UHF Technologies RFID item level tagging continues to gain interest and traction in the retail environment, particularly among retailers dealing in specialty apparel, expensive electronics and multi-media merchandise. In this session, we will explore the benefits of RFID at item level, where we should see the greatest gains; what the best technology and products are to get there; and potential delivery systems that can help protect investments made today while building an infrastructure for tomorrow. Speaker: Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Servic es Audio \| PDF Presentation (249KB)

	Defense/Aerospace: Securing RFID Systems—EPC Generation 2 and the New Challenges and Threats in RFID Security In this session, Dr. Ravi Pappu, ThingMagic co-founder and leading RFID security expert, will discuss how to identify the security threats in an RFID system; where Generation 2 is secure; where Generation 2 is vulnerable; and what's next for RFID security. Speaker: Ravi Pappu, Co-founder, ThingMagic Audio

	Manufacturing: Automating Shop Floor Business Processes with Data-Link Acsis, Inc., enables customers to utilize their ERP systems to manage shop floor level activities and automate shop floor processes. Using Acsis Data-Link Enterprise, companies can implement automated and head-less operations using RFID, barcode and any device that captures event level data. Come and learn more about how Acsis can help you increase visibility and automate business process on the shop floor. Speaker: John DiPalo, Vice President of Technical Sales Support, Acsis Audio

	Health Care/Pharmaceutical: Perspective on the "Track & Trace" Adoption Curve in Healthcare & Life Sciences Since the FDA February 2004 Report, Unisys has seen significant progress in the adoption of track and trace technology by our clients and the health care and life sciences industry. In 2005, spending was at least twice the level it was in 2004, and in 2006, we anticipate a 2x to 3x increase as piloting gains momentum. There are a number of "tipping point" variables including policy decisions, trade relations, process impact, and technology performance that could drastically increase or decrease our predicted rate of adoption. We will articulate our view of the industry adoption curve for the next two years and discuss the potential impact of the key "tipping point" variables. Speaker: Todd Skrinar, Partner, Healthcare and Life Sciences, Unisys Audio \| PDF Presentation (2.4MB)

	Transportation/Logistics: Is it Evolutionary or Revolutionary? Sirit introduces its first Smart UHF Reader from its next generation RFID platform family. This platform realizes unparalleled price/performance. Not only is it multi-protocol and Generation 2 compatible, but it is designed to address the complexity associated with a worldwide point of view. Speaker: Norbert Dawalibi, President and CEO, Sirit, Inc. Audio \| PDF Presentation (288KB)

2:45 pm - Breakout Sessions


	Getting Started: Is RFID Right for My Business? RFID can be applied in a wide variety of applications in a wide variety of companies in a wide variety of industries. The session examines what types of businesses are likely to see the most benefits from using RFID for specific applications. Speaker: Marlo Brooke, President, Avatar Partners Audio \| PDF Presentation (519KB)

	How To Deploy: Performance of EPC Gen 2 in the Real World There has been a lot of discussion about the benefits of Gen 2. This session reveals research performed by the RFID Alliance Labs in both controlled and real-world environments. Tags were tested in free air and near metal and water. Speaker: Daniel Deavours, Research Director, RFID Alliance Lab Audio \| PDF Presentation (483KB)

	Executive Strategy: When and Where to Tag Items Studies demonstrate that item-level tagging can deliver the ultimate in RFID benefits to companies in many industries, including aerospace, defense, pharmaceutical and retail. But it's also the most costly to implement. When and where is item-level tagging most appropriate and most profitable? What factors should you keep in mind when making the strategic decision on whether to move to item-level tagging? Speakers: Steve Casey, CEO and President, SureID Dimitri Desmons, Vice President of RFID Marketing, Impinj Alastair McArthur, Chief Technology Officer, Tagsys Moderator: Jonathan Collins, European Editor, RFID Journal Audio

	Retail/Consumer Goods: Case Study—Publix Tracks Fresh Produce with RFID Florida supermarket operator Publix, three produce suppliers and the University of Florida IFAS's Center for Food Distribution and Retailing (CFDR) have tested the potential for using the EPCglobal Network to improve the distribution of fresh produce. Learn the results of this ground-breaking pilot. Speakers: Tom Casas, VP of Information Technology, Tanimura and Antle Terri Crawford, Business IT Manager/Distribution, Publix Jean-Pierre Emond, Co-director, IFAS Center for Food Distribution and Retailing, University of Florida Audio \| PDF Presentation (530MB)

	Defense/Aerospace: Meeting RFID Mandates From Boeing & Airbus Boeing and Airbus have developed special tagging requirements to meet their needs. This session explains what you must do to become compliant with the airplane manufacturers' requirements for tagging parts. Panelists also explain how companies can move tagging back in their operations to achieve benefits. Speaker: Kenneth Porad, Associate Technical Fellow, Boeing Audio \| PDF Presentation (1.1MB)

	Manufacturing: Should Tags Be HF, UHF or Active in the Factory? RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Which is right for tracking parts, tools and reusable containers within a factory? Or should companies use active RFID tags? Our panelists discuss which technology is right for your situation. Panelists: Edward Gonsalves, Business Development Manager, Identification, Philips Semiconductor Shawn Hufendick, Applications Eng. Mgr., The Kennedy Group Bradley Todd, Director of Marketing, Escort Memor Systems Moderator: Dan Mullen, President, AIM Global Audio

	Health Care/Pharmaceutical: Case Study—Using Mobile RFID to Prevent Medication Errors Nurses at St. Clair Hospital use dual bar code and RFID scanners to perform the bedside medication administration. To make it mobile, the system works on wireless handheld Pocket PC devices linked to the hospital's computer network via a Wi-Fi connection. The devices prevent medication errors and save nurses time by automatically charting administrations to the electronic medical record. The dual system is being expanded to check blood transfusions and perform lab specimen labeling. Speakers: Tom Ague, Executive Vice President and COO, St. Clair Hospital Richard Schaeffer, Vice President and CIO, St. Clair Hospital Audio \| PDF Presentation (1.8MB)

	Transportation/Logistics: Tracking 190,000 Vehicles at Gulf States Toyota Gulf States Toyota, a Houston regional distributor for 145 Toyota dealers, uses an active RFID tracking system for processing nearly 200,000 cars annually. It enables Gulf States Toyota to locate new Toyotas at its processing center, replacing the previous method of sending employees out on foot throughout its 84-acre lot to identify cars that needed to be customized for particular dealers and buyers. The system has reduced processing and labor costs, while achieving better quality and customer service. Speaker: Gary Cole, Sr. Manager, Planning and Logistics, Gulf States Toyota Audio \| PDF Presentation (1.8MB)

3:35 pm - Breakout Sessions


	Getting Started: Moving Beyond Slap-n-Ship to Online RFID Solutions In this session, attendees will learn how, as the demand for RFID compliance increases, solutions will be required to keep up with increased production rates that exceed "slap-n-ship" capabilities. They will be introduced to the many options used to achieve these application rates including using programmed tags from "slap-n-ship" solutions to applying automatically; programming, validating and applying tags on-line; printing, programming and validating tags on-line; integrated tags; and ink jet dual technology systems. Speakers: Craig Heidorn, Product Manager, Diagraph Kent Swart, Chief RFID Architect, Diagraph Audio \| PDF Presentation (1.4MB)

	How To Deploy: RFID Deployments—Architecture and Infrastructure Considerations RFID is about enabling enterprises get information about their business processes and operations in real time, to make the right decisions at the right time. To enable this real-time enterprise vision, it is essential to make the right infrastructure choices right now, as enterprises grow their initial pilots and proof-of-concept projects to enterprise-wide, and supply chain-wide deployments. This session will highlight some of these choices and best practices around RFID infrastructure and enterprise IT infrastructure. Speakers: Vivek Khandelwal, Principal Solutions Manager, RFID Business Unit, Sun Microsystems Audio \| PDF Presentation (1.2MB)

	Executive Strategy: Making RFID Enablement Simple, Easy and Economical As customers move from pilots to large-scale deployments with RFID, they need infrastructure that is scalable, tools that are flexible and solutions that are agile; infrastructure that will insulate customers from the headache of managing multitude of devices; infrastructure that will allow customers and partners to quickly build new applications using sensor data or integrate sensor data with LOB applications. Microsoft is building a state-of-the-art RFID infrastructure that will address these needs for enterprise-wide RFID deployments. This session will provide an overview of Microsoft's RFID infrastructure and how this scalable infrastructure will make RFID enablement easy, simple and economical. Speakers: Alok Ahuja, Senior Product Manager, Microsoft Anush Kumar, Program Manager, RFID Platform, Microsoft Audio \| PDF Presentation (1.4MB)

	Retail/Consumer Goods: ROI from RFID—Expand the Possibilities Explore how to expand your current RFID pilots and projects to generate ROI. By leveraging your RFID work on your supply chain, you can expand your work with RFID technology to enable more effective asset tracking. We have found that many companies can gain benefits today by enabling more effective tracking of key assets and tying this new level of information to asset management processes. Speaker: Eric Gabrielson, Director of Worldwide RFID Solutions for the Sensor and Actuator Solutions Group, IBM Audio \| PDF Presentation (697KB)

	Defense/Aerospace: DOD Compliance—Develop a Roadmap to Meet the DoD Mandates The U.S. Department of Defense RFID and UID compliance mandates are in place. Learn how your company can efficiently and effectively meet the compliance objectives. This interactive session will focus on developing a roadmap and high-level project plan that incorporates best practices for compliance and RFID project management. The project plan and roadmap we develop as a group will be emailed to each of the attendees to be used as a template to develop a DoD compliance roadmap for your organization. Panelists: Chuck Davis, Principal, Aerospace & Defense, CSC Duncan McCollum, Principal, Supply Chain Practice, CSC Audio \| PDF Presentation (1.1MB)

	Manufacturing: RFID and the Creation of the Integrated Manufacturer/Retailer Value Chain This session discusses the challenges that occur between the supplier teams, the retail replenishment teams and the retail store. It also provides a first look at how RFID data and event-based forecasting will improve this critical business process. How to improve store replenishment operations, increase shelf availability, improving promotional effectiveness and new product introductions and reducing inventory will be discussed, along with thoughts on what you can do today, even if you are not tagging items, to start your company moving along in the right direction. Speakers: Steve David, Retired CIO ad Chief B2B Officer, Procter & Gamble Eric Peters, CEO, TrueDemand Software John Raudabaugh, Retired VP of Systems Implementation, Albertsons Audio \| PDF Presentation (1.6MB)

	Health Care/Pharmaceutical: Key Considerations to Ensure a Successful RFID Implementation As pilot projects and proof-of-concepts roll into full production systems, there are a series of issues that need to be addressed to ensure a successful RFID implementation. This session will examine the middleware solution set, and help you pick the right solution for integrating RFID data into your unique business application. Some of the topics discussed will include minimizing data volumes on the network; future-proofing your solution; integrating non-RFID devices such as barcode scanners and intelligent sensors; managing and enriching RFID data; and delivering it as actionable business information. Speakers: Martyn Mallick, Director, RFID and Mobile Solutions, iAnywhere Audio \| PDF Presentation (416KB)

	Transportation/Logistics: Tracking High-Value Assets in Challenging Environments with PowerID Battery-Assisted Labels—Evidence From the Field Companies looking to track high value assets in challenging environments--those containing metals, liquids, or foils--now have an affordable alternative to active tags: PowerID battery-assisted labels. This session will showcase a number of applications in the field, demonstrating how PowerID effectively and affordably allows companies to use RFID to track high value assets without having to expend the costs associated with active tags. Speaker: Gidy Weisglass, Director of Sales, Europe, Power Paper Audio \| PDF Presentation (1.6MB)


11:45 am - Breakout Sessions


	Getting Started: Competitive Advantage from Innovative Adoption: Lessons Learned from RFID Initiatives Across the Globe This session will be a panel discussion with industry experts from the retail, manufacturing, aerospace, health care, transportation/logistics and oil/gas/chemicals industries on lessons learnt from innovative adoption of RFID by enterprises in North America, Europe and Asia. Speakers: Greg Aimi, Research Director, AMR Research Terri Crawford, Vice President & COO, Franwell Patrick King, Ph.D., Global Electronics Strategist, Michelin Puneet Swahney, Global Program Manager, CHEP Moderator: Shashi Shekhar Vempati, Principal Architect & Head of RFID Technology Practice, Infosys Technologies Audio

	How To Deploy: From Promise to Practice—Business rocesses Transformation Enabled by RFID While the majority of the initial RFID deployments focused on compliance oriented applications, leading companies are already looking beyond mandates and generating value by making their core business processes "real world aware." Examples range from establishing electronic proof-of-delivery based on RFID read data in consumer products and retail, to establishing an authenticated product and electronic pedigree in pharmaceutical and food industries, etc. This presentation will describe the details of some of these solutions, share experiences from real life deployments and describe the requirements of the right technology platform to address short and long term needs. Speaker: Andres Botero, Director, Global RFID Program Management, SAP Audio \| PDF Presentation (8.6MB)

	Executive Strategy: Planning for Success—Deployable vs. isposable RFID Pilots Learn from an industry leader that operates multiple RFID-enabled facilities around the world including manufacturing, distribution and logistics centers. Benefit from real-world experience and insights into the challenges of moving RFID deployments from pilot to production. Gain an understanding of the emerging architectures and infrastructure choices designed for the next wave of Gen2-based RFID rollouts across a broad range of industries. Speakers: Greg Edds, Worldwide RFID Program Manager, Hewlett-Packard Ashley Stephenson, CEO, Reva Systems Audio \| Greg Edds PDF Presentation (1.5MB) \| Ashley Stephenson PDF Presentation (2MB)

	Retail/Consumer Goods: ROI from RFID-Based Promotions Learn how ADT and OATSystems customers are deploying real-time promotions management solutions that are demonstrating immediate returns through increased revenues and efficiencies. Takeaways from this session will include how to leverage EPC data for better promotions execution and best practices for promotions execution. Speaker: Randy Dunn, Dir., RFID Sales & Marketing, ADT Security Services Marc Osofsky, VP, Marketing and Product Management, OATSystems Audio \| PDF Presentation (664KB)

	Defense/Aerospace: Enhance Warehouse Worker Productivity and Asset Utilization with Forklift Mounted Systems Imagine a mobile RFID system capable of providing powerful real-time location information and RFID tracking capabilities throughout the real-world environment of a warehouse. Join us for this session and learn about unique advantages delivered by forklift mounted RFID systems. In addition to being less disruptive to business processes, forklift RFID systems can drastically reduce deployment costs. During this session we will talk about RTLS (real time location service), which enables real time monitoring of inventory moves resulting in increased accuracy, reduced inspection costs and increased asset utilization through scheduled maintenance and asset tracking. Speakers: Pradeep Gandhi, Manager, Business Development, Cisco Systems Stephen Schwartz, Manager, RFID Systems Engineering, Intermec Technologies Audio \| PDF Presentation (6.3MB)

	Manufacturing: Ingenuity in Manufacturing RFID has the ability to automate the manufacturing process. But much of the value is obscured by "the way we've always done it". Join Symbol and Rush Tracking Systems to learn how large industrial manufacturers are leveraging RFID to track work orders, tools and assets in new and creative ways. Speakers: John Rommel, Sr. Mngr., RFID Channel Dev., Symbol Technologies Toby Rush, President, Rush Tracking Systems Audio \| PDF Presentation (383KB)

	Health Care/Pharmaceutical: HLS Industry Adoption—A Future Worth Creating Growing concern over the increase of counterfeit drugs in the U.S. pharmaceutical supply chain has prompted federal and state governments to take action. Major pharmaceutical manufacturers, wholesalers, and retail pharmacies currently are undertaking and/or planning secure supply chain initiatives to develop, test, and deploy regulatory compliant solutions. Beyond compliance there is significant business value. This interactive session will cover current and anticipated business drivers, complexities such as serialized and non-serialized units, and share value opportunities from key stakeholder perspectives in the areas of policy, trade relations, process change, and technology. Speaker: Laura Osburnsen, Healthcare & Life Sciences Practice Dir., Unisys Audio

	Transportation/Logistics: Do You Know Where Your Assets Are, Right Now? What is the real value of tracking assets through the logistics chain? How do customers measure ROI and total cost of ownership? This session will cover real life examples and case studies in order to dispel some of the myths surrounding the deployment of active RFID solutions. Speaker: Chris Bishop, CEO, Wavetrend Audio \| PDF Presentation (3.6MB)

1:55 pm - Breakout Sessions


	Getting Started: What Do I Need And How Much Will It Cost? A successful RFID system includes many different components. This session explains what they are and what each component is likely to cost. Speakers: Damon Bramble, Gen. Mngr., RFID Solutions Center, Alien Technology Mike Kuhno, RFID Solutions Specialist, Accu-Sort Sstems Patrick Sweeney II, President & CEO, Odin Technologies Kenneth Traub, Ph.D., CTO, RFID & Edge Servers, BEA Systems Moderator: Jonathan Collins, European Editor, RFID Journal Audio

	How To Deploy: Launching Field Trials That Deliver Launching a successful field trial—one that proves or disproves your business case—requires strict adherence to procedure and rigorous testing to ensure the accuracy of the results. This session presents a set of best practices developed by leading early adopters. Speaker: Jamshed Dubash, Director of Technology, EPC, Procter & Gamble Audio \| PDF Presentation

	Executive Strategy: Do You Need to Set Up an Internal RFID Lab? Many companies have set up an internal RFID lab to test tags, readers and applications before deployment. Other companies are turning to outside partners to do this work. What type of company needs a lab, and why—and how do you go about setting one up? Speaker: Mike O'Shea, Dir., Auto-ID Sensing Technologies, Kimberly-Clark Corp. Audio \| PDF Presentation (4.6MB)

	Retail/Consumer Goods: Getting EPC In Synch with GDSN For Electronic Product Code (EPC) data to be of value, it has to be linked to accurate product information in the Global Data Synchronization Network (GDSN). Our panel of experts debates strategies for maintaining accurate product data and linking it to EPC systems. Speakers: David Hutchings,Senior Director, B2B, Kraft Foods Patrick King, Ph.D., Global Electronics Strategist, Michelin John Seaner, Vice President of Industry Development, EPCglobal US Moderator: Stephen Miles, Research Scientist and Project Lead of the Auto-ID Network Special Interest Group, Auto-ID Labs US Audio

	Defense/Aerospace: Case Study—Virgin Atlantic Airways Tracks High-Value Parts Virgin Atlantic Airways tagged airplane components in its Heathrow Airport warehouse in a pilot study last year in London. The airline reports on the test of RFID and how it affected the time spent searching for missing high-value parts for the servicing of airplanes. Less time locating parts means less expense. Virgin is considering expanding the program to its other warehouses, which would enable employees to locate parts they need anywhere in the world. Speakers: Mark Butler, Strategic Programme Manager, Virgin Atlantic Airways Audio \| PDF Presentation (860KB)

	Manufacturing: Case Study—Using RFID in the Automotive Supply Chain Third-party logistics provider TNT Logistics provides closed-loop supply chain visibility as it coordinates 24x7 deliveries from its material sequencing centers to assembly lines at automotive manufacturing facilities, including Ford Motor Co. TNT is bullish about the business benefits of RFID. Speaker: Terrence McIntyre, Corporate Technology Services Manager, TNT Logistics North America Audio \| PDF Presentation (2.4MB)

	Health Care/Pharmaceutical: Drug Security and the Value of Authentication Leading players in the pharmaceutical industry have come together to determine what approaches will be effective in securing the supply chain and how serialization with RFID can be used to automate authentication. This session examines the results of their studies and explains what challenges lie ahead for the industry. Panelists: Jim Dowden, Director, Distribution Services, Hoffman-La Roche Peggy Staver, Director, Trade Product Integrity, Pfizer Moderator: Shabbir Dahod, President & CEO, SupplyScape Audio

	Transportation/Logistics: Case Study—Securing Cargo with E-Seals Learn how one major trading company conducted an error-free field trial for an RFID container seal system that provides automatic container-intrusion detection and enables the tracking of cargo. Speaker: Yoshibumi Kotsuka, Director, Transportation & Logistics, Mitsui & Co. Audio \| PDF Presentation (4.5MB)

2:45 pm - Breakout Sessions


	Getting Started: Who Can I Turn to For Help? Choosing the right company to advise you on how and where to deploy readers, and to integrate those readers with middleware and your backend system, is critical. This session explains the options available to companies that need help deploying an RFID system. Speaker: Mary Catherine O'Connor, Associate Editor, RFID Journal Audio \| PDF Presentation (283KB)

	How To Deploy: Turning RFID Data Into Actionable Information RFID is all about gathering information that can be used to improve the way you do business. Our panel of experts discusses the keys to turning RFID data into actionable information. Panelists: Ashish Chona, CEO & Co-founder, InSync Software Jon Golovin, CEO, T3Ci Romen Kuloor, VP of Marketing and Bus. Dev., Blue Vector Systems Jim Supple, Managing Consultant, VeriSign Moderator: Mark Roberti, Editor and Founder, RFID Journal Audio

	Executive Strategy: Managing Change—RFID Privacy Best Practices The Center for Democracy & Technology, a nonprofit group, has been working with RFID vendors and end users to develop a set of best practices for companies planning to deploy RFID systems, regardless of their industry.These best practices will be presented for the first time in this groundbreaking session. Speaker: Paula Bruening, Staff Council, Center for Democracy & Technology Audio \| PDF Presentation (285KB)

	Retail/Consumer Goods: Case Study—Gillette Boosts Promotional Sales with RFID Gillette's analysis of EPC data provided by a retail partner showed that stores that delivered product to the shelves on time saw a 48% sales lift. Now Gillette is looking to use the software to make sure stores deliver. Speaker: Jamshed Dubash, Director of Technology—EPC, Procter & Gamble Audio \| PDF Presentation (2.4MB)

	Defense/Aerospace: Finding Internal ROI From RFID Spirit AeroSystems, a 76-year-old former division of Boeing, uses RFID internally to tag parts, track work in process, and automated decision-making (informing workers which process to perform as parts are scanned). Its next goal is to find ways to integrate RFID with its suppliers and vendors to achieve benefits for all. Speaker: Debbie Fogg, RFID Project Manager, SPIRIT AeroSystems Audio \| PDF Presentation (1.9MB)

	Manufacturing: Case Study—Using Auto-ID Technologies to Facilitate "Track and Trace" at Dow Chemical Using a combination of bar codes, RFID and GPS technology, Dow Chemical is tracking its product containers around the world. Whether their products are in a cylinder, truck, railcar or ship, the company is implementing a "track and trace" strategy to locate all shipments at any given time. The goal: improved asset visibility, security, reduced inventories, and increased supply chain efficiency. Dow also will offer insight into its plan for Auto ID technologies for the next decade. Speaker: Craig Casto, Global Auto-ID and Label Tech. Leader, Dow Chenical Audio \| PDF Presentation (919KB)

	Health Care/Pharma: Is HF or UHF Best for Item-level Tagging? RFID performs very differently at 13.56 MHz (HF) and 915 MHz (UHF). Some pharmaceutical retailers want manufacturers to use UHF tags. This session looks at each technology to see which meets companies' technical and business needs. Speaker: Tim Marsh, Technology Manager, Global Package Technology, Pfizer Thomas Pizzuto, Director, RFID Technology & Strategies, Wyeth Pharmaceuticals Harry Ramsey, Sr. Package Development Engineer, Purdue Pharma Moderator: John Howells, Director of Industry Relations, Healthcare Distribution Management Association Audio

	Transportation/Logistics: Case Study—SSA Terminals Adds RFID to Quicken Cargo SSA Terminals, the world's largest privately held cargo- and container-handling company, has installed a real-time locating system in three of SSA's southern California container yards. The technology has helped boost throughput and improve customer service. Audio \| PDF Presentation (4.5MB)

3:35 pm - Breakout Sessions


	Getting Started: What Questions Should I Ask Hardware Providers? It's critical to choose the right RFID tags for your products and readers that will not only work in your facilities but that can be managed cost effectively and be upgraded on the fly. This session looks at the dos and don't of choosing hardware providers. Speaker: Toby Rush, President, Rush Tracking Systems Audio \| PDF Presentation (247KB)

	How To Deploy: Setting Up an RFID Network Architecture PLCs need to get data from RFID readers in 1/100th of a second or less. How do you set up an RFID reader and network architecture that can get data where it needs to be, both quickly and effectively? This session looks at the requirements for RFID network architectures and how to meet them. Speaker: John Williams, Director of Research, Auto-ID Labs Audio

	Executive Strategy: 10 Things a CEO Needs to Know About RFID RFID is not going away. It will continue to have an impact across many areas of business and many industries in the coming years. Here's what CEOs need to know to manage effectively as RFID changes the way companies do business. Speaker: Mark Roberti, Editor & Founder, RFID Journal Audio \| PDF Presentation (496KB)

	Retail/Consumer Goods: RFID's Impact on Retail—Lessons Learned For more than a year, researchers have studied RFID's potential impact on the retail supply chain, particularly its potential to reduce out of stocks. In this session, find out what lessons early adopters have learned. Speaker: Bill Hardgrave, Director, RFID Research Center, Univ. of Arkansas Audio

	Defense/Aerospace: Using RFID to Track HAZMAT NASA is using UHF RFID system linked with temperature sensors to track the location, handling and condition of potentially dangerous chemicals. The result: improved management, security and safety of hazardous materials. Speakers: Ralph Anton, Chemical Program Manager, NASA Dryden Flight Research Center Vince Kinsey, Sr. Information Systems Manager, NASA Dryden Flight Research Center Audio \| PDF Presentation (2.3MB)

	Manufacturing: RFID, ROI and Process Improvement ChainLink Research will unveil its survey of 275 manufacturers' use of RFID to make concrete changes and improvements to their businesses. The study will examine differences between mandate-driven and process-improvement-driven approaches; ways that large and small companies are using or planning to use RFID to improve processes and operations; and examples from across the enterprise. The study will document ROI—what manufacturers are spending on RFID and whether they are realizing ROI. Speaker: Bill McBeath, Chief Research Officer, ChainLink Research Audio \| PDF Presentation (1.1MB)

	Health Care/Pharmaceutical: The Benefits of Standardized EPC Data Formats Sharing data over the EPCglobal Network is critical to enabling track and trace, e-pedigrees and other applications in the pharmaceutical and health care industries. This session reveals the work being done to develop standardized data formats and how they will drive benefits for manufacturers, wholesales, retailers and health care providers. Speakers: Bob Celeste, Director, Action Groups, EPCglobal Ted Ng, Director, IT Pharmaceutical Group, McKesson Audio \| PDF Presentation (937KB)

	Transportation/Logistics: RFID Standards for Freight Transportation in North America—Peeling Back the Confusion There is a clear mismatch between developing ISO RFID standards for international intermodal freight applications and North America's de facto RFID standards related to highway freight transportation. Current and developing North American approaches to Dedicated Short Range Communications differ in important ways from ISO approaches to RFID for containers in international trade. Our panel outlines the main approaches and opens a dialog on the implications and on ways to move forward. Panelists: George Cavage, Dir. of Strategy & Tech., American President Lines Ron Char, Program Manager, Transportation & Border Security, Applied Physics Laboratory, Johns Hopkins University Craig Harmon, President & CEO, Q.E.D. Systems Moderator: Michael Wolfe, Principal, North River Consulting Group Audio \| Craig Harmon PDF Presentation (437KB)

rfid journal live! presentations

monday, may 1

tuesday, may 2

Wednesday, May 3

sending it your way

RSS Content Feeds

Sign up for one of our E-Newsletters.

take the poll

RFID EVENTS

RFID BUYER’S GUIDE

Ask the Experts

	E-mail me periodic updates from RFID Journal, including Information about Web site enhancements, events, training and other products.
	E-mail me periodic information and offers from select RFID Journal partners.