Content Marketing as a Lead-Generation Tool for RFID Vendors

Feb 20, 2013The weak economy, as well as skepticism regarding information technology in general and RFID in particular, can make it difficult to crack into corporate accounts and win big contracts. Compounding these challenges is the gap between sales and marketing at most RFID technology companies. Traditionally, marketing has taken a "more is better" approach to lead generation. However, given today's sales challenges, many salespeople would prefer marketing t...