Tracking and Tracing Products From Manufacturer to Customer: The Results of a Successful European RFID Project

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Video Description:

Recently, 13 European brands in the fast-moving consumer goods field collaborated on an innovative logistics pilot designed to validate the feasibility and benefits of using RFID to track and trace goods from the point of manufacture to the point of sale. Learn how two leading European retailers, a packaging company, a logistics provider and several manufacturers—including Danone, Nestlé and Parmalat—are using the findings of the project. Speaker: Antonio Rizzi, Director, RFID Lab, University of Parma