- Beacons Spice Up Sales at McDonald's
Following a two-month pilot of Piper's Bluetooth beacon platform at 26 McDonald's restaurants throughout Georgia, the fast-food chain now wants to use the technology to serve up promotions and messages to customers at 260 additional sites.
- RFID Journal LIVE! 2015 to Feature Eight Preconference Seminars
New topics in this year's program include RFID-enabled smart products and experiential marketing with RFID.
- Dixons Carphone Group Simplifies Tracking of Phone, Tablet Repairs
Europe's largest mobile phone retailer and services company is using an RFID solution from TrackerPoint to manage work-in-process as it repairs thousands of devices and shares that data with customers.
- Swiss Food Co-op Deploys RFID to Automate Shipment Tracking
Thanks to RFID tags attached to returnable containers, Migros' East Switzerland regional cooperative knows which refrigerated goods are being loaded onto which truck, and can intervene if a mistake is being made, while stores can also access that data to check the status of their orders.
- RFID News Roundup
Impinj opens Retail Experience Center ••• Xerafy debuts Slim Trak tag ••• Secura Key adds lockdown, door-status features to access-control software ••• Tageos announces availability of UHF RFID labels with Monza R6 chips ••• Lancom Systems' new device combines Wi-Fi, Bluetooth beacon and electronic shelf label functionality ••• Motorola unveils Keylink, a Bluetooth-enabled tag for tracking items.
- RFID Journal to Host Its Ninth Annual RFID Journal Awards
Submissions are now being accepted, with winners to be announced in April at RFID Journal LIVE! 2015.
- Decker's New UGG Australia Store Uses RFID to Promote Products, Engage Shoppers
The retailer installed four huge RFID-enabled touchscreens to allow customers to automatically view data about the shoes or boots they try on, by simply standing on a floor mat.
- Rebecca Minkoff Store Uses RFID to Provide an Immersive Experience
The fashion apparel company's new store features RFID-enabled touchscreen mirrors in dressing rooms to identify which items a shopper has, as well as provide the option of requesting additional garments, accessories or different sizes, which the sales staff can then deliver to that fitting room.
- RFID News Roundup
Ecom instruments intros UHF reader for intrinsically safe iroc-Ci70 handheld computer ••• FineLine's SolidTag service offers fashion RFID hangtags, labels in low volumes ••• Proventix RFID data helps researchers discover hand-washing compliance patterns ••• Protavic Releases RFID-GO, a matched system of adhesives and inks for tag manufacturers ••• TI RFID readers on rovers prove to be less stressful to penguins ••• LogiTag releases mobile app for hospital inventory management, charge capture.
- RFID Brings Greater Efficiency, Product Visibility to Interstate Batteries
The latest phase of the company's RFID deployment involves two million batteries, 2,200 smart storage and display racks, and 29 delivery trucks.
- RFID Journal Introduces Internet of Things Conference
The new event will be co-located with RFID Journal LIVE! 2015, which will be held on Apr. 16-17, in San Diego, Calif.
- Sixt Finds RFID Is Key to Improving Customer Service
The global car rental company has deployed the technology at about 200 branches to identify the locations of car keys, thereby reducing customers' waiting times and automating the collection of data related to when the vehicles are returned.
- Danze Taps RFID to Make Buying a Faucet More Exciting
The fixture company has deployed RFID-enabled product displays at showrooms, enabling homeowners to quickly access data about particular products via a touchscreen.
- RFID News Roundup
RFID joins "The Marvel Experience: The World's First Hyper-Reality Tour" ••• CSL intros CS6821 high-performance passive UHF access card ••• Swirl launches in-store mobile ad exchange ••• ADR announces new installations of its RFID-enabled Workforce Monitor ••• HID Global, RFI carry out HID Mobile Access pilot at Netflix ••• Mühlbauer opens second production plant in Asia.
- John Lewis Store to Furnish Its Customers With RFID
The retailer's flagship store is launching a pilot involving RFID-tagged furniture shapes and fabric samples, to allow customers to view selected chairs, sofas and coverings displayed on a computer monitor.