Payment Systems EDITOR'S NOTE
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Why I believe more passionately in radio frequency identification now than I did when I first launched RFID Journal, 10 years ago this week.
2011 saw some economic ups and downs, but many companies turned to RFID to track the locations of their products and assets—and to monitor their conditions.
Apple and Macy's are adapting to changing conditions created by online retailers and more demanding customers, but RFID will be needed for retailers to truly compete.
As banks, credit-card companies, smartphone manufacturers and others vie for dominance, much of the buzz surrounds a form of radio frequency identification known as Near Field Communication.
At RFID Journal LIVE! 2011, an unprecedented wealth of knowledge will be shared by end users with hands-on experience deploying real-world RFID systems.
End users at RFID Journal LIVE! LatAm were highly engaged and eager to explore how radio frequency identification can improve the way they do business.
I am so sure end users will benefit from attending LIVE! 2010, our eighth annual conference and exhibition, that I'm willing to guarantee it.
The technology can be used to populate a customized Web page with data, enabling customers to see their interactions with an entertainment establishment, fitness company or retailer.
RFID Journal's fifth annual RFID Journal LIVE! will provide new insights into how companies can leverage RFID today.
RFID technology is complex and difficult to deploy. Companies that wait to begin learning about it are only asking for trouble.