COVER STORY
7 Trends Driving Adoption
Whether you're just considering RFID or expanding a current project, it's now easier, faster and more cost-effective to deploy the technology—and achieve powerful benefits.
VERTICAL FOCUS
Logistics Providers Move, Slowly, Toward RFID
The business cases for internal and global visibility have been identified, but cost and data interoperability remain roadblocks to widespread adoption.
PRODUCT DEVELOPMENTS
A Guide to RFID Apparel Retail Solutions
Tagging and tracking items can help clothing merchandisers better manage inventory, improve on-shelf availability and reap other benefits to boost the bottom line. Here's what you need to know to choose the best solution for your company.

Departments

EDITOR'S NOTE
Making RFID Easy(er)
The continued evolution of radio frequency identification hardware, software and standards is taking much of the complexity—and risk—out of deploying the technology.
PERSPECTIVE
Creating an RFID-Enabled Company
RFID data could give managers and executives insights into what is really happening within their company, so they can make informed decisions.
PERSPECTIVE
Fast Followers Risk Becoming Laggards
Those who follow early adopters could end up being left behind.
OUT IN FRONT
A Truly Intelligent Home
Japan's Tagged World uses RFID to track occupants' activities, to reduce the chance they will leave a door unlocked, forget their wallets or lose their keys.
OUT IN FRONT
RFID Could Help Advance Drug Trials
A new system called MagneTrace tracks pills as they're swallowed.

Columns

ASHTON'S VIEW
From Ridiculous to Ubiquitous
What the not-so-sudden success of Near-Field Communication tells us about the future of other RFID technologies.
INSIDE THE LABS
Beefing Up Security
A crypto algorithm embedded in an EPC Gen 2 tag could thwart counterfeiters and ensure only supply-chain partners have access to business information.
OVERCOMING OBSTACLES
Corralling Stray Reads
Filters on fixed and handheld readers ensure data accuracy, providing retailers with real-time inventory visibility.