COVER STORY
RFID: No Longer for Big Companies Only
Midsize businesses are turning to RFID to capture the same efficiency and productivity benefits their larger counterparts are receiving—and they're discovering that the RFID road to cost savings is paved with both promise and challenges.
FEATURES
Jump-Start Your Deployment
The RFID Research Center at the University of Arkansas helps end users choose an RFID lab for research, testing or training.
VERTICAL FOCUS
Global Visibilty Empowers Logistics Customers
Logistics providers—the link between manufacturers and retailers—are figuring out how to use RFID to share data among trucking, shipping and air cargo carriers. The value to customers is being able to use real-time information to make smart business decisions.

Columns

ASHTON'S VIEW
The Reality Search Engine
While Google is great at finding written or recorded information, it can't deliver when it comes to real-time, real-life events. RFID could change that.
INSIDE THE LABS
Protecting EPC Tags
In the short term, companies could use a transponder ID written to every microchip to ensure the authenticity of an EPC tag.
RADIO EUROPE
Self-Service Border Control
Portugal is taking advantage of a global RFID standard to bring benefits to its government and travelers entering the country.

Departments

OUT IN FRONT
A New Tool in the Fight Against Cancer
Researchers at Purdue University are using RFID to make radiation treatment more precise and effective, while reducing the damage to healthy tissue.
OUT IN FRONT
Sensors See the Forest for the Trees
Barro Colorado Island, a Panamanian nature preserve, is deploying wireless-sensor networks in order to monitor the conditions of the rain forest from its home base.
PRODUCT DEVELOPMENTS
Printed-Electronics RFID Tags: From Promise to Reality
High-frequency tags with printed electronics could be cheaper than conventional RFID tags—and could pave the way for a host of new applications.
PERSPECTIVE
The Cost of Drug Security
A recent report spotlights the high cost of implementing drug pedigrees, but there is a way forward.
THE RFID MARKET
Midsize Companies Start to Move
Midsize enterprises around the world and in many industries are beginning to adopt RFID technologies.
EDITOR'S NOTE
Big Benefits for Midsize Firms