July 2004

JUL 2004

Features

• FEATURES
• Start the Presses
  Conductive inks could revolutionize the tracking of products throughout the supply chain by making it possible to print RFID antennas—and, one day, complete transponders—for next to nothing.
• VERTICAL FOCUS
• Can RFID Save the Cattle Industry?
  RFID holds the promise of enabling governments to trace livestock and control the outbreak of diseases, but there are challenges to deploying the technology within the industry.
• BEST PRACTICES
• Collaboration Is Key
  For companies to achieve the big benefits RFID technology offers, they will need to work with supply chain partners. The time to start? Now.
• BEST PRACTICES
• Models of Teamwork
  Collaboration is the key to getting RFID's benefits, but there's no one right way to work with supply chain partners on an RFID project. Here are three models that can work in many industries.
• BEST PRACTICES
• 10 Tips for Effective Collaboration
  Here's how to make sure your work with business partners pays off.
• HOW-TO ARTICLES
• How To Get RFID Compliant
  What does it take to comply with Wal-Mart’s RFID tagging requirements? RFID Journal was given an exclusive look at the rigorous testing of personal-care products at the Sensormatic RFID Performance Center.

Departments

• Editor's Note
• Come Together
  Talk of collaboration must be replaced by action.
• Out in Front
• Protecting Water Supplies
  The U.S. military has awarded a contract for the development of an RFID-based sensor that could detect deadly waterborne pathogens.
• Out in Front
• RFID Gun Plays Into Privacy Fears
  Reports of a gun that can shoot RFID tags into people are not what they seem.
• Out in Front
• 10 Signs of an RFID Investment Bubble
• Perspective
• The Bad News Bears
  Media coverage of RFID technologies has turned decidedly negative, but do the news stories reflect the reality of the current situation?
• Perspective
• How to Read RFID Press Releases
  RFID is an emerging market. Vendors of all stripes want to jump in—sometimes before they have a product. Beware of vendors issuing press releases that are, let’s say, creative in the way they describe their offering. Be wary of the following claims.
• Perspective
• Privacy Conversation
  Sen. Debra Bowen explains why she believes it’s not too early to legislate how RFID technology can be used in retail stores.

Columns

• Ashton's View
• Why Wal-Mart Is Right
  Anyone who believes that the retailer’s RFID plans will fail is not facing the facts.
• Insight
• Avoid an RFID Identity Crisis
  For a deployment to succeed, RFID must be part of a larger digital identity strategy.

Departments

• Road Map
• What’s Your Tipping Point?
  Managing the risk of an RFID deployment means knowing when to move from a slap-and-ship approach to a full-scale integration.