RFID Journal - Print Magazine - March/April 2007 - RFID (Radio Frequency Identification) Technology News & Features

RFID JOURNAL MAGAZINE

March/April 2007

March/April 2007
Kimberly-Clark Gets an Early Win
The global health and hygiene company is using RFID to track promotional displays of its incontinence products. The result? K-C has improved its execution of in-store promotions by more than 20 percent, which should lead to increased sales.

FEATURES


	COVER STORY Kimberly-Clark Gets an Early Win The global health and hygiene company is using RFID to track promotional displays of its incontinence products. The result? K-C has improved its execution of in-store promotions by more than 20 percent, which should lead to increased sales.
	TRENDS Cold Chain Heats Up RFID Adoption Tracking goods with sensor-equipped RFID tags could revolutionize perishable-item transport by slashing spoilage-related costs.
	VERTICAL FOCUS RFID Takes Off in the Aerospace Industry As airplane manufacturers and government take the lead, airlines, suppliers and airports look at the benefits of tracking parts, tools, luggage carts and even people to improve safety and reduce costs, inefficiencies and flight delays.

DEPARTMENTS

	EDITOR'S NOTE » The Promotional Value of RFID
	OUT IN FRONT » RFID Power for the People
	OUT IN FRONT » MEMS the Word
	PERSPECTIVE » Easing RFID Deployments
	PERSPECTIVE » Where Is the Tipping Point?
	PRODUCT DEVELOPMENTS » Keeping RFID Tags from Prying Eyes
	PRODUCT DEVELOPMENTS » Honey, We Shrunk the Interrogator!

COLUMNS

	PUBLIC EYE » It's Not That Simple
	ASHTON'S VIEW » Perfect Harmony

Retail/CPG	Health Care/Pharma	Chemical	Manufacturing
Transport/Logistics	Defense/Aerospace	Packaging/Labeling	Apparel & Footwear