Features
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COVER STORY Kimberly-Clark Gets an Early Win The global health and hygiene company is using RFID to track promotional displays of its incontinence products. The result? K-C has improved its execution of in-store promotions by more than 20 percent, which should lead to increased sales.
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TRENDS Cold Chain Heats Up RFID Adoption Tracking goods with sensor-equipped RFID tags could revolutionize perishable-item transport by slashing spoilage-related costs.
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VERTICAL FOCUS RFID Takes Off in the Aerospace Industry As airplane manufacturers and government take the lead, airlines, suppliers and airports look at the benefits of tracking parts, tools, luggage carts and even people to improve safety and reduce costs, inefficiencies and flight delays.
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Departments
- EDITOR'S NOTE The Promotional Value of RFID
- OUT IN FRONT RFID Power for the People
- OUT IN FRONT MEMS the Word
- PERSPECTIVE Easing RFID Deployments
- PERSPECTIVE Where Is the Tipping Point?
- PRODUCT DEVELOPMENTS Keeping RFID Tags from Prying Eyes
- PRODUCT DEVELOPMENTS Honey, We Shrunk the Interrogator!
Columns
- PUBLIC EYE It's Not That Simple
- ASHTON'S VIEW Perfect Harmony
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