RFID Journal - Print Magazine - September/October 2006 - RFID (Radio Frequency Identification) Technology News & Features

RFID JOURNAL MAGAZINE

September/October 2006

September/October 2006
Europe Embraces EPC—Slowly
The European retail supply chain is unique—and so are the challenges of deploying RFID in Europe. While that has hampered some RFID pilots, companies remain convinced that the technology will deliver business benefits.

FEATURES


	TRENDS Getting a Return on (Strategic) Investments End-user companies are sinking tens of millions of dollars into RFID startups—and they're looking for more than a monetary payback.
	COVER STORY Europe Embraces EPC—Slowly The European retail supply chain is unique—and so are the challenges of deploying RFID in Europe. While that has hampered some RFID pilots, companies remain convinced that the technology will deliver business benefits.
	CASE STUDY Metro Is Back on Track The retailer planned a bold RFID deployment in 2004, which was derailed by a host of issues. But now the company is moving full-steam ahead to implement EPC Gen 2 technology in its supply chain.
	BEST PRACTICES Thinking Inside the Box A new era of smart packaging—embedding RFID in boxes—is on the horizon. But first, technical challenges and cost concerns need to be overcome.

DEPARTMENTS

	Editor's Note » What Metro Knows
	Out in Front » An RFID Cure for Cold Feet
	Perspective » Alien's Failed IPO Fallout
	Perspective » RFID Funds Still Available
	Product Developments » Interrogators Designed for the European Set
	Product Developments » Passive Aggresive

COLUMNS

	Inside the Labs » A Network for Everyone
	EPCglobal Update » Getting Management Buy-In
	Public Eye » Act Now!
	Ashton's View » The Fear Factor

Retail/CPG	Health Care/Pharma	Chemical	Manufacturing
Transport/Logistics	Defense/Aerospace	Packaging/Labeling	Apparel & Footwear