roadmapping and integration

Strategic marketing manager: Good questions. This story might give you a good start: http://www.rfidjournal.com/article/articleview/1365/1/430/ But there is plenty of other great how-to content on the site, depending on your specific needs. Here is the index: http://www.rfidjournal.com/article/archive/430/1
For integrating the technology across your operations, you'll probably want to start talking to your business partners that provide these services (see: http://www.rfidjournal.com/article/articleview/1048/1/429/ ) and look around at RFID system integrators who can help link the technology between disparate parts of your business (http://www.rfidjournal.com/article/articleview/1763/1/429/).
Good luck!