Leading with RFID

Thanks for the note. I need to clarify what I'm talking about. I don't advocate leading with RFID. When we write articles, we never write, XYZ corp has deployed an active/passive or other system. Here's what it does. We always talk about the business problem the company had an how RFID was used to solve it, or how a specific benefit is achieved. What I am saying is that the RFID industry needs to educate people about everything RFID does, so end users realize that the visibility it provides can do a lot of different things for them. The problem I see with your approach is you have to know what business problem the company has before you can engage senior business people. If every senior business person in the world understood the value of the visibility RFID provides, millions of senior business people would be coming to RFID vendors asking for help with myriad business problems. Until we get there, RFID will remain a technology that is used to solve one-off problems, rather than an infrastructure that can be used to achieve visibility across the enterprise. So to be clear, I understand that vendors need to sell product today, but I also think they need to simultaneously explain the bigger capability the RFID provides. Airbus gets it, but few other companies do.