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Article Link: Nestlé Italy Finds RFID Brings ROI for Ice Cream
Nestle
by GREGORY M. STEWART, posted 04/23/2008
I visited Nestle in 1999 about Ice Cream tracking in Rome, Italy. This company reminds me of CAT who in 1996 had an interest in RFID for assembly line tracking. On a visit in 2007 CAT was still in the same place as 1996. I suspect that Nestle is the same.
I bet there is no ice cream reality and Nestle is still locked in indecision. Make me a lier and tell RFID Journal that there is full implementation, and not a picture of one proof of concept ice cream truck with RFID. I liked the part of Rome Nestle office is located. That person that built an empire and knew how to get things done; AND got the train to run on time :) Message threads
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