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"The boxes knew we were lost"
by BILL WILKINSON, posted 02/06/2007
Remember the IBM commercial a few years back that showed an 18-wheeler coming to a stop in front of a woman sitting at a desk in the middle of the road? The woman proceeds to tell the driver that he is lost, and she knows this because the RFID tags on the boxes he is hauling told her so. Unipart is making this real -- minus the woman in the road and the American southwest setting, of course.
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