- One-to-One Reality
RFID will create an extraordinary new opportunity to market to consumers while they shop.
- Our Stand on Standards
RFID Journal is now and has always been a strong supporter of open RFID standards.
- Inklings of the Future
Using conductive inks to print RFID antennas opens up a whole new world of possibilities.
- The End of Cynicism
Many business executives are skeptical about RFID, but honest reporting can change that.
- Informed Debate
Readers share some of their enlightened views on the privacy issue.
- Fear of Big Brother
As more people learn about the potential for using RFID to track purchases, privacy concerns are growing.
- Now the Hard Part
Despite all of the excitement about low-cost RFID tags, the biggest challenge is creating the IT infrastructure.
- The New RFID Journal
The redesigned RFID Journal Web site makes it easier to find the stories you want to read.
- If There's a Patent Pool, Should You Jump In?
By Dan Mullen
Everyone agrees more RFID standards are needed. But a patent pool may just add an unnecessary layer of bureaucracy. By Dan Mullen, Interim CEO of AIM
- Looking Ahead To 2003
By Mark Roberti
The buzz about RFID will fade quickly in 2003 if standards groups don't deliver, and companies don't move beyond the pilot stage.
- Pieces of the Puzzle, II
The coalescing of the supply side of the market continues to gather momentum.
- The World Just Changed
Gillette's plan to purchase 500 million RFID tags from Alien Technology forces vendors and end users to confront a new reality.
- Opportunity Knocks
Open standards create opportunity by dramatically increasing the size of the potential market.
- The March of Folly
It foolish to continue selling proprietary systems when the broad market has embraced open standards.
- Item-Level Trend Spotting
A lot of people say item-level tracking of low-cost goods is many years away. Recent news stories suggest otherwise.