RFID in Consumer Packaged Goods Editor's Notes
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2011 saw some economic ups and downs, but many companies turned to RFID to track the locations of their products and assets—and to monitor their conditions.
Apple and Macy's are adapting to changing conditions created by online retailers and more demanding customers, but RFID will be needed for retailers to truly compete.
To truly achieve transformational change, leaders in different industries will need to step up and help guide the adoption of radio frequency identification.
At RFID Journal LIVE! 2011, an unprecedented wealth of knowledge will be shared by end users with hands-on experience deploying real-world RFID systems.
2010 might have been a turning point for radio frequency identification, in that end users finally discovered the technology's business benefits.
Now that apparel companies have paved the way, the electronics industry could be next to adopt RFID at the item level.
The region is lagging behind in adoption, but it's clear, from RFID Journal LIVE! Middle East 2010, that some end users understand how they can benefit from the technology.
While consumer packaged goods companies struggled to find an ROI, firms that supply apparel items should have no problem justifying an investment in RFID.
End users at RFID Journal LIVE! LatAm were highly engaged and eager to explore how radio frequency identification can improve the way they do business.
There is still a great deal of misunderstanding regarding what the technology is and does—and how it might be abused—that the industry needs to address.