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RFID Journal Blog

BlogsRFID Journal Blog
  • Jun
    14
    Potential RFID Customers Are Being Ignored
    Posted By Mark Roberti, 06.14.2012
    End users are searching for solutions, but many vendors are not taking advantage of opportunities to sell to them.
  • May
    21
    The Tone of RFID News Coverage Changes
    Posted By Mark Roberti, 05.21.2012
    Articles written by retail publications are starting to become more positive.
  • Apr
    30
    Kiss Another RFID Company Goodbye
    Posted By Mark Roberti, 04.30.2012
    Solutions providers continue to make the mistake of marketing to the 90 percent of end users on the far side of the adoption chasm.
  • Apr
    18
    Big Award
    Posted By Mark Roberti, 04.18.2012
    Two winners of last year's RFID Journal Award for Most Innovative Use of RFID have found an interesting way to highlight their solution.
  • Apr
    17
    Winner of 'Contest for a Cause' Announced
    Posted By Mark Roberti, 04.17.2012
    Xtreme RFID, in collaboration with RFID Journal, has announced that Edward Blackman, from Caledonia, Mich., is the competition's winner.
  • Apr
    16
    The Passion of the Next Generation
    Posted By Mark Roberti, 04.16.2012
    I received an encouraging e-mail from a high-school student who is energized by what radio frequency identification can do.
  • Apr
    02
    Talk to End Users About Their Business Problems
    Posted By Mark Roberti, 04.02.2012
    Companies want solutions that can address their issues, so that's what RFID solutions providers need to discuss—not their technology.
  • Mar
    23
    RFID for a Good Cause
    Posted By Mark Roberti, 03.23.2012
    Xtreme RFID wants your submissions for how the technology can be used for the greater good.
  • Mar
    18
    About That Untapped Pool
    Posted By Mark Roberti, 03.18.2012
    Yes, there are many companies with problems that could benefit from RFID—but the vast majority are not yet ready to invest in the technology.
  • Mar
    15
    Hello! I'm Ready to Buy an RFID Solution
    Posted By Mark Roberti, 03.15.2012
    There is a small pool of interested potential customers. Here's how to meet them.
  • Mar
    14
    Is There an Untapped Pool of RFID Customers Somewhere?
    Posted By Mark Roberti, 03.14.2012
    Available evidence suggests the market for RFID systems is still confined to a relatively small group of early pragmatists.
  • Mar
    13
    1
    A Balanced Article About RFID Credit Cards
    Posted By Mark Roberti, 03.13.2012
    There has been a lot of misinformation about the potential risks of RFID-enabled credit cards, but a site called IndexCreditCards.com has published an article worth reading.
  • Mar
    12
    Positive TV Coverage of RFID
    Posted By Mark Roberti, 03.12.2012
    The Canadian Broadcasting Corp. ran a nice segment about Radient360 and IDBlue.
  • Feb
    28
    Solving Undefined Problems
    Posted By Mark Roberti, 02.28.2012
    RFID can provide insights into issues affecting a company's performance—even if that firm didn't know a problem existed.

2011

  • Dec
    08
    Exciting Times for RFID in Latin America
    Posted By Mark Roberti, 12.08.2011
    There are many exciting projects taking place in the region, and they could impact the global adoption of radio frequency identification.
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