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  • Mar
    14
    5
    An Opportunity for RFID Companies
    Posted By Mark Roberti, 03.14.2016
    Offer a simple, cost-efficient solution that delivers value, and you'll have a customer for life.
  • Feb
    29
    1
    More on the Question of Life and Death
    Posted By Mark Roberti, 02.29.2016
    Your marketing approach will be different depending on the type of product or technology you are selling.
  • Jan
    13
    A Conversation With Hotel Poachers
    Posted By Mark Roberti, 01.13.2016
    A travel agent called to tell me he was representing RFID Journal LIVE! and offered to help me get a room at a lower price than the organizer could deliver.
  • Jan
    12
    IoT Innovation Unleashed
    Posted By Mark Roberti, 01.12.2016
    I will be participating at a panel on the topic on Jan. 28.

2015

  • Oct
    21
    1
    What IBM's Watson Can't Tell You
    Posted By Mark Roberti, 10.21.2015
    As sophisticated as artificial intelligence is getting, computers still can't interpret what's happening in the real world—unless auto-ID systems feed them the data they need.
  • Sep
    01
    New York Times Covers NFL's Use of RTLS
    Posted By Mark Roberti, 09.01.2015
    The story highlights the advance metrics that Zebra's solution provides, but never actually calls it what it is.
  • May
    13
    Microsoft Takes the Wrong Risks
    Posted By Mark Roberti, 05.13.2015
    Betting big on the HoloLens is not going to transform the company, but RFID could.
  • Mar
    12
    2
    Leverage Reference Customers
    Posted By Mark Roberti, 03.12.2015
    Getting end users to stand up and tell other end users how they benefited from your solution is the best way to generate new business.
  • Mar
    11
    Targeted Banner Ads Work
    Posted By Mark Roberti, 03.11.2015
    Showing an ad to someone reading a related story is a great way to reach the right potential RFID buyer—and it's cost-effective.
  • Mar
    10
    Use White Papers to Draw People to Your Booth
    Posted By Mark Roberti, 03.10.2015
    Those likely to deploy an RFID solution soon are hungry for information, so offering advice can be a way to get leads.
  • Mar
    09
    1
    Create Buzz at an RFID Event
    Posted By Mark Roberti, 03.09.2015
    A really cool demo can get attendees talking about you, which means more people will stop by your booth.
  • Mar
    06
    1
    Get the Right Leads at an RFID Event
    Posted By Mark Roberti, 03.06.2015
    Preshow marketing is critical. Here's how to do it.
  • Mar
    05
    The RFID Marketer's Mindset
    Posted By Mark Roberti, 03.05.2015
    It's not about reaching a lot of potential customers—it's about reaching the customers likely to invest in an RFID system.
  • Mar
    03
    What RFID Startups Should Do
    Posted By Mark Roberti, 03.03.2015
    Vendors that want to grow revenue must focus on companies that have expressed a real interest in RFID technology.

2014

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