Home Internet of Things Aerospace Apparel Energy Defense Health Care Logistics Manufacturing Retail

RFID Privacy Forum

BlogsRFID Privacy ForumA Business Story About RFID

A Business Story About RFID

National Public Radio did a straightforward news piece on RFID—and privacy didn't come up.
Posted By Mark Roberti, 03.19.2007
I often get calls from journalists who want to interview me about radio frequency identification. Usually, the request starts out like this: "I'm doing a piece on the use of RFID in the supply chain and would like to interview you." I agree. The first question is about the benefits of using RFID in the supply chain, and the next 37 questions are about privacy or why RFID has been such a disappointment (you know—because it hasn't transformed the $3 trillion global supply chain over night).

Then I got a call from Jacqueline Froelich, a reporter for NPR's local affiliate in Fayetteville, Ark., who wanted to speak about Wal-Mart's RFID efforts. After we spoke, I feared the story would either end up about privacy, or about Wal-Mart supposedly pulling back or slowing down its RFID deployment.

On Monday, Froelich sent me a link to the piece that ran. This shouldn't be news, but it is: She did a straightforward business news piece about RFID.

While the segment wasn't long enough to go into much depth, it talked about the potential benefits of RFID in a factual and balanced way. I feel as if we've turned some kind of a corner. I hope other reporters will follow NPR's lead.

To listen to the piece, click on this link: http://www.npr.org/templates/story/story.php?storyId=8989586.

Login and post your comment!

Not a member?

Signup for an account now to access all of the features of RFIDJournal.com!

Next Post
Power to the People
Previous Post
"Real ID" Reality Check
Case Studies Features Best Practices How-Tos
Live Events Virtual Events Webinars
Simply enter a question for our experts.
RFID Journal LIVE! RFID in Health Care LIVE! LatAm LIVE! Brasil LIVE! Europe RFID Connect Virtual Events RFID Journal Awards Webinars Presentations
© Copyright 2002-2016 RFID Journal LLC.
Powered By: Haycco