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Five Tips to Having a Great Show at LIVE!
Steps you can take now to ensure that you get the most out of your exhibition at the event.
With RFID Journal LIVE! less than a week away, I would like to share a few tips on how to ensure that you get the most out of your exhibition at the event. Hopefully, by now, you have read my previous blog, How to Maximize Your Trade Show Investment, and have put some of those suggestions into practice leading up to the conference.
If you've been hard at work inviting prospects to meet you at the event and promoting your participation—great job, but don't stop now! You can't expect to just set up your booth and have those qualified leads arrive with a purchase order in hand.
1. Send Out Follow-up E-mails
2. Set Up Appointments
We've made it easy for you to contact registered LIVE! attendees via RFID Connect, our virtual community and event mobile app. In just a few simple steps, you can send a note to a prospect inviting him or her to your booth. Here's how:
• View the list of companies attending the event and jot down the names of the businesses for which you have potential solutions.
To prevent your message from looking like spam, it's important that you do not send out a generic promotional e-mail, but rather customize your message to include the attendee's name and why that person should take time to visit you at the event. Information about how your solution can help the attendee's company, as well as any demonstrations you may be conducting and your booth number, should be included in the message.
3. Participate in Our Passport: Scan & Win Program
4. Use Social Media
5. Follow Up After the Event
These five simple steps will ensure that you have a successful exhibition, and we look forward to seeing them in practice next week in San Diego. Feel free to stop by RFID Journal's booth (940) if you have any questions, or to let us know how we can better serve you. Come share your experience with us, or simply stop by and say hello.
Sonja Valenta is RFID Journal's VP of marketing. For a free consultation about your RFID marketing strategy, e-mail email@example.com.
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