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BlogsAsk The Experts ForumWhich Firms Are Currently Using NFC Technology?

Which Firms Are Currently Using NFC Technology?

Posted By RFID Journal, 03.04.2014

Have you published any stories about companies utilizing Near Field Communication in their businesses?

—Name withheld

———

Yes, there are many. Here are some recent articles:

Heidi.Com's New Store Uses NFC RFID to Enable Omni-Channel Shopping
The Swiss clothing company has installed virtual shopping kiosks so that customers can shop not only for garments at its flagship store, but also for those available via its website, as well as receive personalized services and promotions.

NFC RFID Technology Puts the Squeeze on Accordion Thieves, Counterfeiters
A Finnish accordion merchant is using a solution from FinnCode to track the sale and servicing of the instruments his store sells.

NFC-Enabled Refrigerator Shares Data With Mobile Phones
Dongbu Daewoo has released its Klasse Smart series of refrigerators in Korea that incorporate an STMicroelectronics RFID tag to collect data about an appliance's functionality, and then transmit it to a user's mobile phone.

Château Le Pin Uses NFC to Ensure Its Wine's Authenticity
The French vintner is attaching RFID tags to labels from Selinko, to prove each bottle's authenticity to customers, and to gain visibility into its own supply chain.

Bon-Ton Brings NFC to Shoe Displays
The U.S. department store retailer has installed an NFC RFID-based solution within 32 of its shoe departments, to test how the technology can help shoppers locate the size, color and style of shoes they seek while at a store.

At Miami Concert, NFC RFID Helps Post Foods Market Its Products
At the Honey Bunches of Oats-sponsored event, the company distributed boxes of cereal, along with NFC RFID cards that directed phones to questionnaires and downloadable music and videos.

Argos Tries NFC in Its Stores
The U.K. retailer is testing the technology for three months to determine how it can boost customer engagement by enabling access to product info and discounts via RFID-tagged posters.

San Francisco Launches NFC Payment for All Its Metered Parking
The PayByPhone system, already in use at 250 of the city's metered spaces, enables drivers with NFC phones to make payments by tapping their handsets against a parking meter.

Shelfbucks' Bluetooth-NFC Beacons Bring Discounts to Tarrytown Pharmacy's Shoppers
The solution combines BLE and active NFC RFID technologies in a single tag, ensuring that both Android and Apple phones can access coupons and promotional materials.

RFID Helps Milano Malpensa Airport to Complete Maintenance Work on Time
To make its repair and cleaning operations more efficient, the airport installed 50,000 tags to equipment and other objects, and issued RFID-enabled phones to all its maintenance workers.

—Mark Roberti, Founder and Editor, RFID Journal

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