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BlogsAsk The Experts ForumWhat Is the Status of RFID Adoption at FMCG Retail Companies?

What Is the Status of RFID Adoption at FMCG Retail Companies?

Posted By RFID Journal, 01.13.2014

Has there been a lot happening in the fast-moving consumer goods sector?

—Name withheld


In truth, not much has been much happening in that sector. While early adopters, such as Walmart, proved that there was a benefit to retailers in deploying the technology, consumer products manufacturers did not see much advantage in tagging cases and pallets. But I think that as adoption ramps up in retail, electronics and other sectors in which the value of the goods are higher and the stock-keeping units (SKUs) are more complex, retailers will revisit the use of RFID for consumer products. Last year, in fact, I spoke with an RFID professional from a major U.S.-based CPG firm, at an RFID event for apparel retailers. I asked what he was doing there, and he said: "We know this [RFID adoption in retail] is going to come back around to us."

—Mark Roberti, Founder and Editor, RFID Journal

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