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How Can I Combine Social Media and Radio Frequency Identification?
What do I need to do in order to carry out an RFID social-media event with check-in, "like" and photo-sharing options?
Typically, events will distribute Near Field Communication NFC wristbands, though you can use other types of high-frequency (HF) transponders, or even high-frequency (UHF) tags. You will also need kiosks with the appropriate type of RFID reader, based on the type of transponders being used.
As for software, you will require an application to associate the unique serial number in an RFID transponder with a specific individual and his or her social-media site credentials. You will also need an application programming interface (API) that will allow the tag read to trigger an automatic login to Facebook or another social-media site.
Typically, companies allow you to check in and then swipe your transponder at a particular reader in order to trigger a "like." For photos, you would normally set up a kiosk enabling users to swipe their transponder and then pose for a picture, which is automatically uploaded to the event Facebook page.
We have published a number of articles about how RFID is being used with social-media sites. Here are a few of them:
The New 'It' Tool for Branding Products and Services
Nissan Europe Uses RFID-enabled Social Media to Drive Consumer Interest
RFID-Enhanced Social Media
Liquid Lemon Links South Africans to Social Media
Vail Resorts Links RFID With Social Media
Dwinq's RFID Solution Helps Lexus Reach Social Media During U.S. Open
—Mark Roberti, Founder and Editor, RFID Journal
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