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Can RFID Be Used in Combination With Social Media?

Posted By RFID Journal, 07.10.2013

Is it possible to link an RFID tag to Facebook for checkpoint announcements, photo uploading and people tagging?

—Name withheld


Yes, it is. Vail Resorts was among the first businesses to employ radio frequency identification to allow individuals to post to Facebook automatically (see Vail Resorts Links RFID With Social Media). RFID Journal worked with ODIN RFID to enable attendees at RFID Journal LIVE! 2011 to connect with their Facebook accounts in real time, simply by swiping their RFID-enabled conference badges at "Like" and "Check-in" kiosks located at the conference. Guests could also take pictures of themselves and their colleagues at a booth in the event's exhibit hall, and those photos were then posted to their Facebook accounts automatically (see RFID Journal LIVE! to Let Attendees Use RFID to Share Experiences via Facebook). The offering proved to be very popular with visitors.

Here are some other articles we have written on the topic:

RFID Brings Breast Cancer Awareness to Facebook
Participants in Susan G. Komen for the Cure's three-day, 60-mile events wear EPC Gen 2 RFID tags that link to Facebook pages, to update friends and family members about their progress.

Australian Concertgoers Use RFID to Win Prizes, Post Facebook Updates
Virgin Mobile utilized an NFC-based solution to connect with its customers throughout the three-day Splendour in the Grass festival.

RFID Helps Make Friends for Israeli Teens
Coca-Cola Village is using an RFID system to link teenage visitors to their Facebook pages, giving them a way to automatically share details of their fun.

Nissan Europe Uses RFID-enabled Social Media to Drive Consumer Interest Passive
UHF RFID technology provided by Dwinq has enabled Nissan fans at motor shows and other events to link pictures, "likes" and other media on Facebook and Twitter.

Liquid Lemon Links South Africans to Social Media
The company offers RFID-based solutions in South Africa that enable users to share photos and "likes" via Facebook, Twitter and similar sites; clients include Sunglass Hut.

RFID Gains Traction as a Social-Media Tool
Cadbury, Smirnoff and other companies are using radio frequency identification to connect consumers' real-world experiences to Facebook, Twitter and other networking sites.

Cadbury Offers RFID-enabled Treats During Summer Olympics
The candy company is using a UHF solution from Dwinq at Cadbury House, its temporary exhibit in London's Hyde Park, to allow visitors to share pictures with their Facebook friends.

—Mark Roberti, Founder and Editor, RFID Journal

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