RFID Journal Blog

Sep22

More Free Advice for RFID Vendors

Posted By Mark Roberti, 09.22.2010 1 Comment

What to do if you are a startup and don't have the resources to become an RFID gorilla.

Sep21

Free Advice for RFID Vendors

Posted By Mark Roberti, 09.21.2010 0 Comments

I was recently asked if it is time to invest heavily in the RFID market. Here is my answer.

Sep17

Inside an RFID Industry Roundtable

Posted By Mark Roberti, 09.17.2010 1 Comment

At a gathering of some of the leading technology and service providers, there was optimism about the growth of the RFID industry.

Sep16

Wal-Mart's President Says EPC RFID Strategy Is Working

Posted By Mark Roberti, 09.16.2010 0 Comments

At the Goldman Sachs Retail Conference, Bill Simon spoke briefly about the retailer's use of radio frequency identification.

Sep15

Are RFID-Enabled Credit Cards Safer Than Magstripe Cards?

Posted By Mark Roberti, 09.15.2010 11 Comments

Credit-card companies say yes, because the chip in the transponder enables them to create additional levels of security.

Sep14

Technology Predictions Aren't Always Accurate

Posted By Mark Roberti, 09.14.2010 0 Comments

A1995 article about the Internet is a stark reminder that naysayers are often wrong.

Sep13

Should We Be Tracking Kids With RFID?

Posted By Mark Roberti, 09.13.2010 5 Comments

News that a school in California is using RFID to take attendance and record the meals that students eat has raised some interesting privacy questions.

Sep08

Internet of Things Event in Tokyo

Posted By Mark Roberti, 09.08.2010 2 Comments

The Auto-ID Labs, which is spearheading research to connect objects to the Internet, has helped to organize a Japanese conference for academia and industry.

Sep07

The Future is Not Inevitably Bleak

Posted By By Mark Roberti, 09.07.2010 1 Comment

Those who see RFID as a tool to be abused by governments have a poor grasp of history—and literature.

Aug27

The RFID Privacy Conundrum

Posted By Mark Roberti, 08.27.2010 3 Comments

Is it better to address potential problems before they occur, or allow the technology to evolve and then address issues as they arise?

Aug26

Using RFID to Improve Online Availability

Posted By Mark Roberti, 08.26.2010 0 Comments

Radio frequency identification can play an invaluable role in linking online and brick-and-mortar stores.

Aug25

Coca-Cola Event Exploits RFID on Facebook

Posted By Mark Roberti, 08.25.2010 1 Comment

At Israel's Coca-Cola Village, teenagers can use their accounts to indicate which activities they "like."

Aug24

Awarepoint's Big RTLS Music Video Contest

Posted By Mark Roberti, 08.24.2010 1 Comment

In one of the more creative marketing efforts of the year, the provider of hospital real-time location systems is offering $2,500 for charity and an iPad to the best "where's my stuff" music video.

Aug19

PBS NewsHour Responds to RFID Journal

Posted By Mark Roberti, 08.19.2010 0 Comments

A follow-up story on its Web site informs readers of some of the concerns that I raised about their initial report.

Aug16

PBS NewsHour Misinforms Viewers on RFID

Posted By Mark Roberti, 08.16.2010 11 Comments

In a segment that was part of a cyber-security series, the vaunted news show reports inaccurately about radio frequency identification.

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