RFID Journal Blog

Apr26

Tweeting for (VC) Dollars

Posted By RFID Journal, 04.26.2011 0 Comments

RFID Global Solution has won a competition for the best elevator pitch, delivered to venture capitalists via Twitter.

Apr25

Mischaracterizing JCPenney's Approach

Posted By Mark Roberti, 04.25.2011 0 Comments

A Web site claims that because the retailer is taking a phased approach to RFID adoption, that mans the company is abandoning end-to-end tracking.

Apr22

Avery Dennison Celebrates Sale of Its 1 Billionth Transponder

Posted By Mark Roberti, 04.22.2011 1 Comment

The tag provider marks an industry milestone, and the company's commitment to the RFID industry.

Apr21

Understanding the Value of Information

Posted By Mark Roberti, 04.21.2011 0 Comments

Pankaj Sood has launched a blog focused on the value of information, and would appreciate your comments.

Apr20

NFC Used by Exhibitors at RFID Journal LIVE! 2011

Posted By Mark Roberti, 04.20.2011 0 Comments

ITN International provided a service enabling vendors to utilize NFC-enabled smartphones to capture information about those visiting their booths.

Apr19

Obama Administration's National Strategy for Trusted Identities in Cyberspace Could Promote RFID Adoption

Posted By Mark Roberti, 04.19.2011 0 Comments

The new strategy could encourage consumers to adopt a single credential, "such as a unique piece of software on a smartphone, a smart card or a token that generates a one-time digital password."

Mar10

ABC Affiliate Highlights RFID's Role in Keeping Food Safe

Posted By Mark Roberti, 03.10.2011 0 Comments

A recent broadcast showcases a temperature-sensitive tag from Intelleflex.

Mar09

RFID Freeloaders

Posted By Mark Roberti, 03.09.2011 1 Comment

Some RFID vendors take advantage of the education that RFID Journal provides, while others just don't know how to market effectively.

Feb17

Brand Matters—at Least to Some RFID Companies

Posted By Mark Roberti, 02.17.2011 0 Comments

Those firms that have the greatest brand recognition are the ones putting the most effort into burnishing their brand's image.

Feb16

Understanding Competitive Advantage

Posted By Mark Roberti, 02.16.2011 2 Comments

The potential gains lie not in radio frequency identification itself, but in how you use the technology.

Feb15

The Human Factor Never Goes Away Completely

Posted By Mark Roberti, 02.15.2011 0 Comments

Even when you automate tasks and use RFID to identify an object involved in that task, things can still go wrong.

Feb14

Avery Dennison's Chairman Bullish on RFID

Posted By Mark Roberti, 02.14.2011 0 Comments

In a recent earnings call, the company's Dean Scarborough said shipments of RFID transponders doubled in 2010.

Feb08

A Reasonable Story on RFID Credit Cards

Posted By Mark Roberti, 02.08.2011 1 Comment

The Columbus Dispatch has posted an article on its Web site that provides a balanced view of the issue of skimming data from credit cards.

Feb01

NFC Phones Can Read ISO 15693 Tags

Posted By Mark Roberti, 02.01.2011 2 Comments

Expanded capabilities in the latest NFC phones offer application developers greater flexibility.

Jan28

Veterans Health Administration Seeks RTLS Experts

Posted By Mark Roberti, 01.28.2011 0 Comments

The VHA is in the process of deploying RFID-based real-time location systems at its many hospitals, and is looking to hire health-care technology managers.

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