RFID Journal Blog

May21

The Tone of RFID News Coverage Changes

Posted By Mark Roberti, 05.21.2012 0 Comments

Articles written by retail publications are starting to become more positive.

Apr30

Kiss Another RFID Company Goodbye

Posted By By Mark Roberti, 04.30.2012 0 Comments

Solutions providers continue to make the mistake of marketing to the 90 percent of end users on the far side of the adoption chasm.

Apr18

Big Award

Posted By Mark Roberti, 04.18.2012 0 Comments

Two winners of last year's RFID Journal Award for Most Innovative Use of RFID have found an interesting way to highlight their solution.

Apr17

Winner of 'Contest for a Cause' Announced

Posted By Mark Roberti, 04.17.2012 0 Comments

Xtreme RFID, in collaboration with RFID Journal, has announced that Edward Blackman, from Caledonia, Mich., is the competition's winner.

Apr16

The Passion of the Next Generation

Posted By Mark Roberti, 04.16.2012 0 Comments

I received an encouraging e-mail from a high-school student who is energized by what radio frequency identification can do.

Apr02

Talk to End Users About Their Business Problems

Posted By Mark Roberti, 04.02.2012 1 Comment

Companies want solutions that can address their issues, so that's what RFID solutions providers need to discuss—not their technology.

Mar23

RFID for a Good Cause

Posted By Mark Roberti, 03.23.2012 0 Comments

Xtreme RFID wants your submissions for how the technology can be used for the greater good.

Mar18

About That Untapped Pool

Posted By Mark Roberti, 03.18.2012 1 Comment

Yes, there are many companies with problems that could benefit from RFID—but the vast majority are not yet ready to invest in the technology.

Mar15

Hello! I'm Ready to Buy an RFID Solution

Posted By Mark Roberti, 03.15.2012 1 Comment

There is a small pool of interested potential customers. Here's how to meet them.

Mar14

Is There an Untapped Pool of RFID Customers Somewhere?

Posted By Mark Roberti, 03.14.2012 1 Comment

Available evidence suggests the market for RFID systems is still confined to a relatively small group of early pragmatists.

Mar13

A Balanced Article About RFID Credit Cards

Posted By Mark Roberti, 03.13.2012 1 Comment

There has been a lot of misinformation about the potential risks of RFID-enabled credit cards, but a site called IndexCreditCards.com has published an article worth reading.

Mar12

Positive TV Coverage of RFID

Posted By Mark Roberti, 03.12.2012 0 Comments

The Canadian Broadcasting Corp. ran a nice segment about Radient360 and IDBlue.

Feb28

Solving Undefined Problems

Posted By Mark Roberti, 02.28.2012 0 Comments

RFID can provide insights into issues affecting a company's performance—even if that firm didn't know a problem existed.

Dec08

Exciting Times for RFID in Latin America

Posted By Mark Roberti, 12.08.2011 0 Comments

There are many exciting projects taking place in the region, and they could impact the global adoption of radio frequency identification.

Dec06

Business Gets Tougher for Retailers

Posted By Mark Roberti, 12.06.2011 2 Comments

Consumers are abandoning retailers that fail to stock the items they want to buy, and are less loyal to specific brands.

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