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THE WORLD'S RFID AUTHORITY
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How to Market RFID Products, Part 2
RFID Handhelds for Sale
How to Market RFID Products and Services in a Slowing Economy
Tagged Tattoo
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That might, in fact, be the very goal of the person or persons spreading the rumors. It's well known that RFID Journal announced back in August 2006 that we would hold next year's RFID Journal LIVE! conference at the Venetian Hotel in Las Vegas, April 16-18, 2008. Meanwhile, CMP announced last month that it would hold its event in the same city a month earlier. Many exhibitors at our recent event told me they are angry about this, and more than a few said they won't bother exhibiting at the CMP event next year because there were so few buyers (end users) in attendance at their event this year.
CMP has been adopting a me-too strategy of late. Aside from the decision to move its event to Vegas after three years in Dallas, the company adopted a logo for its European event that looks very similar to the logo for our Europe event last year. It even used our tag line— "Put RFID to Work"—on its marketing materials for the Europe event. (We've registered the phrase as our trademark.)
I should stress that I don't know if the rumors are emanating from CMP, where I worked for 10 years. In any case, that company did approach RFID Journal about a potential sale, but the talks didn't progress beyond one brief conversation.
As the largest shareholder of RFID Journal, I can tell you I'm not looking to sell the company. I have been approached by potential buyers every few months since 2003, and I'd be lying if I said I would never sell the company. But I'm committed to the RFID industry and want to be part of its ongoing growth. We are investing heavily to grow the company and educate potential end users because I believe—and always have believed—this will be a very important technology and a very large industry in the not-too-distant future.
When I started RFID Journal in February 2002, very few people had heard of radio frequency identification. Some within the industry even thought RFID was too niche a technology to support a Web site, never mind a print magazine and events. I take no small pride in the fact that most people now know what RFID is, and that so many companies are achieving benefits from using it. I look forward to seeing my vision of RFID being used in retail, supply chain and manufacturing operations become a reality.
We are gearing up for our fall events—RFID Journal—AAFA Apparel & Footwear Summit, EPC Connection (in partnership with EPCglobal North America), RFID Journal LIVE! Europe, RFID Journal LIVE! Canada, (in partnership with EPCglobal Canada)—and for RFID Journal LIVE! 2008. I have no doubt that our events will attract the most end users and potential end users, as well as the leading RFID vendors that want to be associated with high-quality events.
We'll also be adding multimedia content to our Web site, and we're planning to redesign the site to make it easier for you to find the information you are looking for. I continue to believe in RFID's ability to deliver value to companies, and I know our strategy of delivering great content to end users and implementers will win out over any me-too strategy.
CMP has been adopting a me-too strategy of late. Aside from the decision to move its event to Vegas after three years in Dallas, the company adopted a logo for its European event that looks very similar to the logo for our Europe event last year. It even used our tag line— "Put RFID to Work"—on its marketing materials for the Europe event. (We've registered the phrase as our trademark.)
I should stress that I don't know if the rumors are emanating from CMP, where I worked for 10 years. In any case, that company did approach RFID Journal about a potential sale, but the talks didn't progress beyond one brief conversation.
As the largest shareholder of RFID Journal, I can tell you I'm not looking to sell the company. I have been approached by potential buyers every few months since 2003, and I'd be lying if I said I would never sell the company. But I'm committed to the RFID industry and want to be part of its ongoing growth. We are investing heavily to grow the company and educate potential end users because I believe—and always have believed—this will be a very important technology and a very large industry in the not-too-distant future.
When I started RFID Journal in February 2002, very few people had heard of radio frequency identification. Some within the industry even thought RFID was too niche a technology to support a Web site, never mind a print magazine and events. I take no small pride in the fact that most people now know what RFID is, and that so many companies are achieving benefits from using it. I look forward to seeing my vision of RFID being used in retail, supply chain and manufacturing operations become a reality.
We are gearing up for our fall events—RFID Journal—AAFA Apparel & Footwear Summit, EPC Connection (in partnership with EPCglobal North America), RFID Journal LIVE! Europe, RFID Journal LIVE! Canada, (in partnership with EPCglobal Canada)—and for RFID Journal LIVE! 2008. I have no doubt that our events will attract the most end users and potential end users, as well as the leading RFID vendors that want to be associated with high-quality events.
We'll also be adding multimedia content to our Web site, and we're planning to redesign the site to make it easier for you to find the information you are looking for. I continue to believe in RFID's ability to deliver value to companies, and I know our strategy of delivering great content to end users and implementers will win out over any me-too strategy.
2 Comments
thanks
Joe:
Thanks for these words of support. We strive to deliver and excellent product--online, in print and through our events. It's not always easy to convey the difference in what we do and what competitors do.
Mark
Posted By: Mark Roberti 5/20/07 at 6:56 AM
Joe:
Thanks for these words of support. We strive to deliver and excellent product--online, in print and through our events. It's not always easy to convey the difference in what we do and what competitors do.
Mark
Posted By: Mark Roberti 5/20/07 at 6:56 AM
No comparison to RFID Journal
It is sometimes amusing to see how rumors develop and spread. RFID Journal is the preeminant source for information related to RFID and Mark Roberti is both a knowledgeable and approachable source on anything RFID related. It really is not all that surprising that a competitor would like to ride RFID Journal's and Mark Roberti's coattails - not to say that anyone related to CMP would be behind any such attempt.
I have found that Mark and RFID Journal accurately and fairly reports virtually all RFID related materials, and many other folks will share my opinion that if there is a must read related to RFID, RFID Journal is it. You can also be assured that any event and/or show sponsored by RFID Journal is not only well attended, but informative and an excellent networking venue.
Posted By: Joe Kurtzke 5/18/07 at 11:41 AM
It is sometimes amusing to see how rumors develop and spread. RFID Journal is the preeminant source for information related to RFID and Mark Roberti is both a knowledgeable and approachable source on anything RFID related. It really is not all that surprising that a competitor would like to ride RFID Journal's and Mark Roberti's coattails - not to say that anyone related to CMP would be behind any such attempt.
I have found that Mark and RFID Journal accurately and fairly reports virtually all RFID related materials, and many other folks will share my opinion that if there is a must read related to RFID, RFID Journal is it. You can also be assured that any event and/or show sponsored by RFID Journal is not only well attended, but informative and an excellent networking venue.
Posted By: Joe Kurtzke 5/18/07 at 11:41 AM
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