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Cotton On Lets You 'Try On Your Sound'

The Australian fashion retailer is offering a "mini gig" experience in its fitting rooms, with selected styles of tagged denim jeans triggering a playlist of music individually chosen to match specific clothing.
By Dave Friedlos
Cotton On contacted Australian RFID solutions provider Unique Micro Design (UMD) to develop and implement the solution over a period of just six weeks, as the Carindale store was being refurbished. This, Coombes says, provided the best opportunity to install the new system into the fitting rooms.

Geoffrey Ramadan, UMD's managing director, says the design concept, procurement of parts, software development and rollout were all accomplished in quick succession.

"We had planned to do a formal pilot in one store, but did not get the chance," Ramadan explains. "However, we were able to assemble a system at our facilities for testing and software development, and used a corner of our office to provide a basic simulation of a change room."

A range of men's and women's denim jeans were tagged with Alien Technology ALN-9634 "2x2" wet (adhesive) inlays, which comply with the EPC Gen 2 and ISO 18000-6C standards, and operate on a frequency between 840 MHz and 960 MHz.

The tags, designed specifically for apparel applications, were chosen without first being tested, due to the short time involved in developing the system, but Ramadan says he was pleased with the tags' performance during the rollout phase.

UMD designed an RFID interrogator that incorporates a SkyeTek RFID reader module, and configured the module to comply with Australian regulatory frequency requirements, 920 to 926 MHz.

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