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Is the Market Suffering From 'RFID Weariness'?
We're not tired of RFID—we've simply heard too many horror stories stemming from poor planning, inadequate execution and a lack of knowledge and vision.
Oct 31, 2011—Let's face a few facts. Radio frequency identification has never had its banner year, exploded in the market, or became the standard for how all things are tracked or traced.
I'm not saying that the technology has not made some excellent inroads into retail and health-care markets, but the adoption cycle has been slow. Those of us who have weathered the flurry over the past 10 years of this business (some of us, 30 years or more) are committed to the industry, and I find that it has been a vastly rewarding and enjoyable experience. RFID is a market sector that keeps us engaged, and deeply entrenched to push the technology to the next level.
Being in this business, working with a majority of the major players at different points during my consultancy, I have amassed a wealth of past projects and notes to review for reference. Many times, I find myself being called by customers (end users) to design a solution—or, from the supplier's side, to do the same thing, but to help make a company's product operate with a particular application. Sadly, sometimes it's just a matter of damage control. Reviewing these past projects and process improvements, as well as digging through discussions from LinkedIn posts, blogs, direct inquiries and articles, I have gathered some very good reference points from deployments across many sectors.
I would not call this current state of the market "RFID weariness," however. Yes, many people have tried RFID and grown tired of hearing about its promise. And yes, in most cases, the technology has not solved the problem that they threw it at. Two key words to note in this statement: "tried" and "threw."
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