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Turkish Teens "Like" RFID at Rock'n Coke Festival
The system features passive 13.56 MHz tags and readers enabling festival attendees to connect with their Facebook pages, with the first deployment taking place at an event sponsored by Coca-Cola Turkey.
Sep 01, 2011—Based on the success of a radio frequency identification system tested at Turkish open-air music festival Rock'n Coke to link attendees with their Facebook pages, the two companies that developed the solution are now making it commercially available for other venues as well. The system, known as Share@Site, employs RFID technology to enable each festivalgoer to "Like" attractions at the event on his or her Facebook page. The system was provided by festival promoter Promart Promotion for the event's organizer, Pozitif, in cooperation with RFID company BilPark. BilPark's hardware infrastructure and software, collectively known as SNoRFID (Social Networking over RFID), is being provided under the Share@Site product name.
The Rock'n Coke festival, sponsored by Coca-Cola Turkey, was held at Istanbul's Hezarfen Airfield in July 2011, and included music, sports, crafts and social programs for teenagers. The event attempts to cater to youths, and features not only social activities, but also access to social networking. As such, the SNoRFID system was developed to allow festivalgoers to connect with Facebook, and to further promote the event among visitors' Facebook friends.
BilPark provided 38 of its RT44 M readers, specially designed for the Share@Site system. The devices operate at 13.56 MHz, and comply with the ISO 14443 standard. Ten of the interrogators were deployed within registration kiosks at the festival's entrance, while the other 28 were installed at activity, food and live-music areas. In most cases, one reader was attached to each sponsored stand or location. "But for larger areas, we used two or three," says Onder Sonugur, a BilPark managing partner. Those larger sites included the main stage, as well as the site's camping and restaurant areas.
Approximately 40,000 visitors were provided with silicone wristbands, designed for the event by Promart Promotion, made with RFID chips from NXP Semiconductors. The tag in each wristband stored a unique ID number. As visitors underwent the registration process, each was assigned a wristband. According to Burak Arcan, Promart's managing partner, the wristband's tag ID number was linked to that user's Facebook user ID (an e-mail address) and password, thereby allowing data to be transmitted to that individual's Facebook page.
Each visitor simply entered his or her Facebook user ID and password at the registration kiosk, and then touched the RFID reader with his or her wristband. That individual was then asked to agree to the "terms and conditions" described on the kiosk's display terminal, and to press "Finished." The data entered was forwarded directly to Facebook's secure login page, rather than to the festival's registration software. The software stored only a "special token"—a unique identifier generated by Facebook, used associating the visitor to that individual's Facebook site.
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